Munich City Center, September 7–12, 2027
Your participation in IAA Open Space 2027
Experience and present the mobility of tomorrow at the most prominent locations in the heart of Munich! Get new target groups excited about your company. Reach the general public and trade visitors and turn visitors into customers.
- Exhibitors
- IAA Formats
- IAA Open Space
Form long-lasting, emotional connections with potential customers and let visitors experience your mobility solutions. Take advantage of IAA Open Space as an event with innovative product experiences, test courses, shows and entertainment, such as the Family Trail or concert stages.
Engage in dialogue and discuss your vision with the general public at the Citizens Lab. Benefit from first-hand feedback from future partners or entirely new user groups.
Form long-lasting, emotional connections with potential customers and let visitors experience your mobility solutions. Take advantage of IAA Open Space as an event with innovative product experiences, test courses, shows and entertainment, such as the Family Trail or concert stages.
Engage in dialogue and discuss your vision with the general public at the Citizens Lab. Benefit from first-hand feedback from future partners or entirely new user groups.
IAA Open Space 2027
Why You Should Be Part of IAA Open Space 2027
Sustainable mobility solutions are made accessible to everyone at IAA Open Space. This is the format for everyone who wants to be visible to the general public and trade visitors – festival space, product showroom, and test course in one.
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Turn Visitors Into Customers
Reach the general public and trade visitors and turn visitors into customers.
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Create Experiences That Last
Form long-lasting, emotional connections with potential customers and let visitors experience your mobility solutions.
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Engage in Dialogue
Engage in dialogue and discuss your vision with the general public at the Citizens Lab. Benefit from first-hand feedback from future partners or entirely new user groups.
IAA Open Space 2027
IAA Open Space in Numbers
Selected figures demonstrate the reach and visibility available to partners in Munich city center.
Festival of Lights
Premiere of the Festival of Lights in Munich.
Open SpaceVisitors
Visitors to the Open Space.
Open SpaceProgramming Minutes
Minutes of programming on the Siegestor and Citizens Lab stages.
Siegestor & Citizens LabFamily Trail Participants
Participants and more than 6,000 Family Trail medals handed out.
Family TrailIAA Open Space 2027
Exhibition Areas in Munich City Center
Experience and present the mobility of tomorrow at the most prominent locations in the heart of Munich.
Königsplatz
Present your company at Königsplatz as part of the IAA Open Space in Munich city center.
- IAA Summit exhibitors: €227/sqm
- IAA Open Space only exhibitors: €547/sqm
Marienplatz
Present your company at Marienplatz as part of the IAA Open Space in Munich city center.
- IAA Summit exhibitors: €227/sqm
- IAA Open Space only exhibitors: €547/sqm
Ludwigstraße
Present your company at Ludwigstraße as part of the IAA Open Space in Munich city center.
- IAA Summit exhibitors: €299/sqm
- IAA Open Space only exhibitors: €619/sqm
Residenzhöfe
Present your company at the Residenzhöfe as part of the IAA Open Space in Munich city center.
- IAA Summit exhibitors: €299/sqm
- IAA Open Space only exhibitors: €619/sqm
Odeonsplatz
Present your company at Odeonsplatz as part of the IAA Open Space in Munich city center.
- IAA Summit exhibitors: €325/sqm
- IAA Open Space only exhibitors: €645/sqm
Wittelsbacherplatz
Present your company at Wittelsbacherplatz as part of the IAA Open Space in Munich city center.
- IAA Summit exhibitors: €325/sqm
- IAA Open Space only exhibitors: €645/sqm
Benefit from a combined presence: IAA Summit exhibitors receive a discount of €320/sqm on stand rental at the IAA Open Space.
All stand rental charges are subject to mandatory additional fees, local conditions and VAT.
IAA Open Space 2027
Ways to Participate at
IAA Open Space
Choose from sponsorship packages, brand activations and dedicated experience formats for your presence in Munich city center.
Position your brand at one of Munich’s most iconic landmarks and connect it with live acts, shows and high-impact performances. Sponsorship packages include naming rights, stand presence, entertainment sessions, advertising exposure and on-site branding.
Become part of an interactive scavenger hunt designed for children and families. The format drives visitors to participating exhibitor stands and offers sponsorship options with branding, station ownership and communication benefits.
Take part in the open dialogue about the future of mobility at Munich’s Marienplatz. Participation options include stand packages, sponsorships, stage sessions, entertainment formats, after-work events and screen advertising.
Sponsor branded e-rickshaws or present autonomous shuttles along Brienner Straße. The format connects key Open Space locations and creates visible mobility experiences in the heart of Munich.
Position your brand within the gastronomy areas of the IAA Open Space. Sponsorship opportunities include the public area, beverage stations, seating areas and reusable cups.
The Kids Mobility Playground at Königsplatz is a new interactive experience for children and families. Through playful learning stations and an age-appropriate mobility course, young visitors learn the basics of road safety and responsible behavior in traffic.
Showcase your brand through artistic 3D video mapping projections on prominent buildings in Munich city center. Partnership packages include dedicated projection time, brand integration and communication benefits within the overall production.
Bring your products to life through test drives, live demonstrations and interactive formats. Present vehicles, bicycles, e-bikes and micromobility solutions in motion, engage directly with visitors and receive feedback on your products, concepts and technology.
IAA Open Space 2027
Would You Like to Be Part of the IAA Open Space 2027?
Explore the available participation and sponsorship opportunities at the IAA Open Space 2027 . Find detailed information about the individual formats, packages and included services in the respective brochures.
Entertainment
Family and Dialogue Formats
Mobility and Hospitality
IAA Open Space
