IAA Formats

IAA Open Space

Bring the mobility of tomorrow to where it is lived: in the middle of the city. 

Bring the mobility of tomorrow to where it is lived: in the middle of the city. 

Excite end customers

The IAA MOBILITY is a 360° mobility platform to touch and try out. In the Open Space, you can present your innovations and highlights to new, mobility-interested visitors from all over the world in a vibrant urban environment with a high degree of publicity and visual impact. The Open Space is a festival site, showroom and test track all in one for open dialog between brands, initiatives and interested parties.

Here's how you benefit from participating:

  • Interaction with new consumer groups
  • Emotional experience of your brand in an urban environment
  • Dialogues at eye level and qualified first-hand feedback
  • Strong imagery for your communication channels
  • Innovative context with other key players in the mobility industry 

This is how you can stage your company:

  • Your brand at the 8 most beautiful, central locations in the city  
  • Emotional product and experience showrooms in line with your own corporate identity
  • Individual design options with strong brand statements
Interested?Become part of the IAA MOBILITY 2023.Learn more