IAA Formats

IAA Open Space

IAA Open Space – for the general public. Tomorrow’s mobility, in the most high-profile locations in the city.

IAA Open Space – for the general public. Tomorrow’s mobility, in the most high-profile locations in the city.

The IAA Open Space turns forward-looking mobility solutions into an experience for everyone: Munich residents. International visitors. Car enthusiasts. Bike enthusiasts. Families. Generation Z. And the simply curious. It’s the format for everyone who also wants to reach the general public, as well as trade visitors.

A festival space, product showroom and test track rolled into one. Open to all, in the Munich city center. With a Citizens Lab and Kids World. In the Hofgarten, Wittelsbacher Platz, Marstallplatz, Königsplatz with the Königsplatz stage, Max-Josef-Platz, Marienplatz, Odeonsplatz and in the Residenzhöfe and on the Ludwigstrasse. Dialog at eye level. Feedback at first hand.

Benefits

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EXCITE NEW AUDIENCES

Present your innovations to a young audience in an eye-catching, urban setting.

EXCITE NEW AUDIENCES

Present your innovations to a young audience in an eye-catching, urban setting.

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DISCOVER MUTUAL STRENGTHS

Together with other exhibitors, bring the vision of connected mobility, smart cities, and urban mobility to life.

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SHOWCASE YOURSELF IN A NEW ENVIRONMENT

Strengthen the perception of your brand in an attractive environment taking in artistic and cultural offerings, food concepts and live entertainment.

SHOWCASE YOURSELF IN A NEW ENVIRONMENT

Strengthen the perception of your brand in an attractive environment taking in artistic and cultural offerings, food concepts and live entertainment.

3

SPARK EMOTIONS

The unique experience and hands-on testing of your mobility offerings creates lasting, emotional connections with potential customers.

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ENGAGE IN DIALOG

The Open Space offers the perfect stage for urban mobility with user relevance – an ideal venue for dialog between brands, initiatives and interested parties.

ENGAGE IN DIALOG

The Open Space offers the perfect stage for urban mobility with user relevance – an ideal venue for dialog between brands, initiatives and interested parties.

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Participation Options

A world of experiences that playfully awakens the creativity and thirst for discovery of the next generation. While the grown-ups immerse themselves in the world of tomorrow's mobility, the youngest mobility enthusiasts get their money's worth in Kids World.

Whether the kids complete exciting courses or take their first steps towards a driving license in the children's driving school - there are no limits to play, fun and adventure here. Here you can experience your offers for children and families up close.

The Citizens Lab is the place for communicative exchange about mobility and living space development in the city and in the countryside. Here, companies, government institutions, NGOs, as well as citizens and visitors come together to discuss the future of mobility and work on its implementation.

The largest exhibition area in Open Space, Königsplatz, is also home to the largest stage in Open Space. With a varied program of music, culture, information and entertainment, Königsplatz becomes a "festival area".

Prices

  • Open Space registration only: starting from € 430/sqm (locations: Hofgarten, Marstallplatz, Koenigsplatz, Residenzhoefe); Odeonsplatz/Wittelsbacher Platz starting from € 505/sqm;
  • upon registration of Summit and Open Space combination packages starting from € 180/sqm;  Odeonsplatz starting from € 230/sqm, Wittelsbacherplatz/Max-Joseph-Platz starting from € 255/sqm.

Contact

Simone Walser
Open Space

Simone Walser

Deputy Head of IAA Open Space

Open Space

Diana Eberl

Project Manager Open Space

Kathrin Erdmann
Open Space

Kathrin Erdmann

Project Manager Exhibition Planning Open Space

Interested?Become part of the IAA MOBILITY 2023.Register now