IAA MOBILITY 2025 | Exhibitor format

IAA Open Space

At IAA Open Space, tomorrow's mobility is brought right into the heart of Munich's city center.

At IAA Open Space, tomorrow's mobility is brought right into the heart of Munich's city center.

IAA Open Space
IAA MOBILITY 2025

The IAA Open Space makes sustainable mobility solutions accessible to everyone: residents of Munich, international visitors, car enthusiasts, bike lovers, families, Generation Z, and the curious. It's the format for those looking to reach not only industry professionals but also a broad public audience.

The IAA Open Space is Germany's largest urban event: stretching from Marienplatz to Odeonsplatz and Königsplatz, the exhibition area covers the entire city center of Munich. It offers programs for families and people of all ages. The Open Space venue serves as a festival ground, product showroom, and test track all in one. From Marienplatz to Odeonsplatz to Königsplatz—engaging in dialogue at eye level, receiving firsthand feedback.

The IAA Open Space makes sustainable mobility solutions accessible to everyone: residents of Munich, international visitors, car enthusiasts, bike lovers, families, Generation Z, and the curious. It's the format for those looking to reach not only industry professionals but also a broad public audience.

The IAA Open Space is Germany's largest urban event: stretching from Marienplatz to Odeonsplatz and Königsplatz, the exhibition area covers the entire city center of Munich. It offers programs for families and people of all ages. The Open Space venue serves as a festival ground, product showroom, and test track all in one. From Marienplatz to Odeonsplatz to Königsplatz—engaging in dialogue at eye level, receiving firsthand feedback.

IAA Open Space
IAA MOBILITY 2025
Become an exhibitorBe part of the IAA Open Space in Munich's city center and register here.

Embedded between art and cultural offerings, food concepts and live entertainment, the Open Space provides the ideal context for the mobility of tomorrow. Such a relaxed, barrier-free experience of the products is unique.

Experience
IAA Open Space

The Open Space serves as a festival ground, product showroom, and test track all in one. It's the perfect stage for urban mobility that's relevant to users, and a hub for dialogue among brands, initiatives, and enthusiasts.

Interaction
IAA Open Space

The IAA MOBILITY offers the opportunity to impress at the most prominent locations in Munich's city center. More dynamic than any static trade show setting, a vibrant urban environment provides the perfect stage for showcasing your innovations and highlights.

Attraction
IAA Open Space

IAA Open Space

IAA Open Space

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IAA Open Space

The Open Space - A vibrant urban environment is the perfect stage for your innovations and highlights. By participating in the Open Space with your booth, you're bringing your mobility to where it's meant to be experienced: right in the heart of the city.

The IAA Citizens Lab covers over 1100m² on Munich's beautiful Marienplatz. Here, directly in front of the new town hall, we bring the dialogue about the mobility of the future to the citizens of the city of Munich and the IAA visitors. With a varied stage program and special programs for children, young people and seniors, Marienplatz becomes a place of fair, respectful debate culture.

IAA Citizens Lab - Brochure (2025)View more information and details
PDF7.6 MB

The Family Trail is a scavenger hunt for children and families in the IAA MOBILITY Open Space. As a participating exhibitor, you integrate a station on your stand area. Whether completing exciting courses or taking the first steps towards a driver's license in the children's driving school - there are no limits to fun, games and adventure. The activity can be individually designed by you in cooperation with our team.

IAA Family Trail - Brochure (2025)View more information and details
PDF1.5 MB
IAA Open Space

Kathrin Erdmann

Exhibition Planning

IAA MOBILITY 2023

Recap Trailer

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