5 – 10 September 2023

IAA Open Space

MOBILITY FOR EVERYBODY. Tomorrow’s mobility, in the most high-profile locations in the city.

MOBILITY FOR EVERYBODY. Tomorrow’s mobility, in the most high-profile locations in the city.

The IAA Open Space turns forward-looking mobility solutions into an experience for everyone: Munich residents. International visitors. Car enthusiasts. Bike enthusiasts. Families. Generation Z. And the simply curious. It’s the format for everyone who also wants to reach the general public, as well as trade visitors.

Open Space Area

A festival space, product showroom and test track rolled into one. Open to all, in the Munich city center.

Become an exhibitor in the Open Space

The Open Space - A vibrant urban environment is the perfect stage for your innovations and highlights. With your booth participation in the Open Space, you bring your mobility to where it should be experienced: in the middle of the city.

  • Costs

    Costs for Open Space registration only:
    € 480/m² at Ludwigstraße
    € 430/m² at Hofgartenstraße and Königsplatz
    € 505/m² at Odeonsplatz, Wittelsbacherplatz and Max-Joseph-Platz

    Reduced square meter rates apply when registering for Summit and Open Space:
    € 230/m² at Ludwigstraße
    € 180/m² at Hofgartenstraße and Königsplatz
    € 255/m² at Odeonsplatz, Wittelsbacherplatz and Max-Joseph-Platz
     
  • In order for the application to be considered for space allocation, the following specifications must be met and demonstrated for presentation in the IAA Open Space.
  • The exhibitors are obliged to balance their presentations CO2-neutrally.
  • More information will follow shortly 

Additional participation options

The largest exhibition area in Open Space, Königsplatz, is also home to the largest stage in Open Space. With a varied program of music, culture, information and entertainment, Königsplatz becomes a "festival area".

This in combination with a wide range of catering and places to linger makes your brand presentation on the available exhibition spaces a unique experience.

Are you interested in booking a stage slot to help shape the program in an innovative way? Then please feel free to contact us.

The Citizens Lab is the place for communicative exchange about future mobility and the development of urban and rural living spaces. This is where companies, institutions, NGOs, scientists, citizens and IAA visitors gather to dicsuss about mobility in all its facets.

Are you interested in being part of the Citizens Lab with an exhibition booth or content cooperation? Then please feel free to reach out to the IAA MOBILITY Team for further information.

Mobility for Everybody - a Family Trail along the entire Open Space with a wide range of activities for our young explorers, experiences with surprising moments for the whole family and great trophies for all scavenger hunt enthusiasts.

Are you interested in participating in the Family Trail to help design the program in an innovative way? Then please feel free to contact us.

IAA Open Space - Family Trail
PDF1.7 MB
IAA Open Space

ATTRACTION

IAA MOBILITY creates the opportunity to deliver persuasive arguments at the most prominent locations in Munich city centre. More dynamic than any static trade fair show, a vibrant urban environment is the perfect setting to showcase your innovation and highlights.

IAA Open Space

INTERACTION

The Open Space is a festival site, product showroom and test track rolled into one. The perfect stage for the urban mobility that users need and a place for brands, initiatives and interested parties to share their thoughts.

IAA Open Space

EXPERIENCE

Framed by an artistic and cultural programme, food concepts and live entertainment, the Open Space establishes the ideal setting for mobility in tomorrow’s world. A unique opportunity to experience products at a relaxed and accessible location.

Your contact

Laura Bauer
IAA Open Space

Laura Bauer

Head of IAA Open Space

laura.bauer@messe-muenchen.de
+49 175 8009940
Simone Walser
IAA Open Space

Simone Walser

Deputy Head of IAA Open Space

simone.walser@vda.de
+49 30 897842-206
Frank Noll
IAA Open Space

Frank Noll

Project Manager IAA Open Space

frank.noll@messe-muenchen.de
+49 170 1816405
Kathrin Erdmann
IAA Open Space

Kathrin Erdmann

Exhibition Planning IAA Open Space

kathrin.erdmann@vda.de
+49 30 897842-203
Julia Walser
IAA Open Space

Julia Walser

Project Manager IAA Open Space

julia.walser@messe-muenchen.de
+49 170 1821286
Daniel Neubauer
IAA Open Space

Daniel Neubauer

Project Manager IAA Open Space

daniel.neubauer@messe-muenchen.de
+49 151 74413069
Filip Skrlec
Sales, Partnerships & Sponsoring

Filip Skrlec

Project Manager Sales, Partnerships & Sponsoring

filip.skrlec@messe-muenchen.de
+49 170 1824172
Interested?Become part of the IAA MOBILITY 2023.Register now