Visitors networking and viewing displays at a busy trade show exhibition hall.Visitors networking and viewing displays at a busy trade show exhibition hall.Visitors networking and viewing displays at a busy trade show exhibition hall.Visitors networking and viewing displays at a busy trade show exhibition hall.Visitors networking and viewing displays at a busy trade show exhibition hall.Visitors networking and viewing displays at a busy trade show exhibition hall.Visitors networking and viewing displays at a busy trade show exhibition hall.Visitors networking and viewing displays at a busy trade show exhibition hall.

Messe München, September 7–12, 2027 | Press Day: September 6

Your participation in the IAA Summit 2027

Present your company and solutions at the IAA Summit 2027. Explore stand packages, networking formats, Smart Infrastructure projects, and sponsorship opportunities for your participation.


About
About the IAA Summit 2027

The IAA Summit is the professional B2B platform of IAA MOBILITY 2027. It offers companies the opportunity to present their innovations, increase their brand visibility, and connect with a highly relevant audience from the mobility industry.

A wide range of participation formats is available: from all-inclusive stand packages and startup packages to presentations of Smart Infrastructure Projects, Networking Tours, Speed Talks, and dedicated sponsorship opportunities.

Whether through a booth presence, focused networking, or the sponsorship of an exclusive area, the IAA Summit provides different ways to position your company and engage directly with relevant industry professionals and decision-makers.

The IAA Summit is the professional B2B platform of IAA MOBILITY 2027. It offers companies the opportunity to present their innovations, increase their brand visibility, and connect with a highly relevant audience from the mobility industry.

A wide range of participation formats is available: from all-inclusive stand packages and startup packages to presentations of Smart Infrastructure Projects, Networking Tours, Speed Talks, and dedicated sponsorship opportunities.

Whether through a booth presence, focused networking, or the sponsorship of an exclusive area, the IAA Summit provides different ways to position your company and engage directly with relevant industry professionals and decision-makers.

About
About the IAA Summit 2027

IAA Summit 2027

Why You Should Be Part of the IAA Summit 2027

Present your company and solutions, connect with relevant industry professionals, and strengthen your visibility through a range of participation, networking, and sponsorship opportunities.

  • Showcase Your Innovations

    Present your products, solutions, or Smart Infrastructure Projects in a professional environment and reach trade visitors and media representatives.

  • Connect With The Right People

    Use targeted formats such as Networking Tours and Speed Talks to meet participants who are genuinely interested in your topics, products, and services.

  • Increase Your Visibility

    Position your brand within dedicated Summit areas and benefit from selected on-site branding and communication through IAA MOBILITY B2B channels.

IAA Summit 2027

Selected B2B Focus Topics

Selected participation and networking formats at the IAA Summit focus on key technology and infrastructure topics that are shaping the mobility industry.

Connectivity, IoT & Big Data

Connected vehicles use IoT and big data to provide real-time information and intelligent services, enhance the driving experience, and create a synergistic ecosystem.

Software Defined Vehicles

Vehicles with functions primarily controlled and updated through software offer greater flexibility and continuous improvements via OTA updates and advanced connectivity features, such as V2V, V2I, and cloud services.

Decarbonization

Strategies and technologies aimed at reducing CO₂ emissions and other greenhouse gases related to transportation activities are designed to lessen the environmental impact of the mobility sector. Key measures include the shift to low-emission and zero-emission vehicles, the integration of renewable energy sources, and improvements to urban infrastructure.

Autonomous Driving

Autonomous driving refers to a vehicle’s ability to operate and navigate without human intervention by using a combination of technologies such as sensors, cameras, radar, and AI. It encompasses various levels of automation, from Level 1 to Level 4, ranging from basic driver assistance systems to fully self-driving vehicles.

Smart City Mobility

Intelligent, data-driven mobility solutions for urban areas help optimize traffic flow and support sustainable urban development. Smart City Mobility is based on advanced technologies such as IoT, big data, and AI, as well as user-centered, multimodal services and intelligent infrastructure.

Battery Tech

Advancements in battery technology are improving the range, charging times, and sustainability of electric vehicles, hybrid vehicles, and other electric modes of transport such as e-bikes and e-scooters.

IAA MOBILITY 2027

IAA Summit Formats

Discover the participation and networking opportunities of the IAA Summit, the international program of the IAA Conference and the interactive formats of the IAA Experience.

Exhibition area at the IAA Summit

Present your innovations at the IAA Summit. Showcase your products and solutions to market leaders from relevant mobility segments and connect with decision-makers, multipliers, and representatives from politics and media.

Engage with an international professional audience, discuss your ideas, and gain new perspectives on innovation and transformation. The exclusive Press Day on September 6 offers additional visibility for your participation.

Stage and audience at the IAA Conference

The IAA Conference is part of the IAA Summit and brings together international decision-makers, executives, political representatives, and industry experts at the intersection of mobility and technology.

Discover the stages and forums as well as speaking opportunities, sponsorship packages, and additional participation formats for companies that want to position their brand and expertise within the professional program.

Interactive mobility experience at the IAA Experience

The IAA Experience brings mobility innovations to life through interactive formats and hands-on experiences.

Discover how companies can present their products and solutions in motion and engage directly with visitors.

IAA Summit 2027

Ways to participate at the IAA Summit

Choose from participation opportunities, targeted networking formats, and sponsorship packages for your presence at the IAA Summit 2027.

Expleo trade show booth with seating and displays for digital and AI automotive solutions.Expleo trade show booth with seating and displays for digital and AI automotive solutions.Expleo trade show booth with seating and displays for digital and AI automotive solutions.Expleo trade show booth with seating and displays for digital and AI automotive solutions.Expleo trade show booth with seating and displays for digital and AI automotive solutions.

The IAA MOBILITY Stand Packages offer a seamless, low-barrier entry to the
IAA Summit. Stand construction, mandatory services, and all essential costs are included. Four package types are available in two stand sizes: 25 sqm as a row stand and 40 sqm as a corner stand. The packages provide cost transparency and reduce the need to order essential services separately. 

The cost-effective all-inclusive Startup Packages offer startups a unique opportunity to present themselves at this leading event. Choose between three package sizes: 4 sqm, 9 sqm, and 16 sqm, and present your innovations in one of up to four centrally located Startup Areas with high visitor numbers.

Stand construction, mandatory services, and all essential costs are included. The packages provide cost transparency and reduce the need to order essential services separately.

Selected Smart Infrastructure and Smart City projects can be presented as part of the Yellow Forum networking area at the IAA Summit. The offer includes a presentation within the Smart Infrastructure area, a listing in the online exhibitor directory, two IAA Summit full-event tickets, and a project presentation on stage during a special session of the Yellow Forum. A 42-inch display for digital content can be booked at an additional cost.

The IAA MOBILITY Networking Tours put your innovation in the spotlight. An experienced industry expert guides an international group of up to 25 participants to a maximum of seven exhibitors whose solutions match the selected topic. Each exhibitor has ten minutes at their stand to present their solution and engage in discussion with the participants. The tours are conducted in English.

At the IAA MOBILITY Speed Talks, exhibitors and visitors meet in short, focused one-on-one conversations. Participants are matched based on their interests, enabling them to establish relevant connections quickly and efficiently. Two sessions take place each day, and participation is free of charge. Registration is available through the official IAA MOBILITY Ticket Shop, and spaces are limited.

IAA Mobility networking area with seating for meetings and informal discussions.IAA Mobility networking area with seating for meetings and informal discussions.IAA Mobility networking area with seating for meetings and informal discussions.IAA Mobility networking area with seating for meetings and informal discussions.IAA Mobility networking area with seating for meetings and informal discussions.

The approximately 200 sqm Networking Area combines a lounge area with relaxing and working spaces for attendees of the IAA Summit. It is also the venue for the daily Speed Talks and the starting point for every Networking Tour. The sponsorship package includes exclusive naming rights, selected branding elements, hosted networking sessions, a branded welcome desk, and the opportunity to hold an exclusive evening event.

The Social Areas provide relaxing, networking, and working spaces for attendees of the IAA Summit. Companies can become a sponsor of a Startup Lounge, a Coworking Space, or a Classic Lounge. The areas cover approximately 50 to 150 sqm. The sponsorship package includes exclusive naming rights, selected brand integration, visibility through IAA MOBILITY B2B communication channels, and an IAA Summit ticket allowance.

The approximately 100 sqm Recharge Area gives trade visitors the opportunity to charge their digital devices while using the space as a quiet retreat from the activity of the IAA Summit. It combines relaxing, networking, and working spaces. The sponsorship package includes exclusive naming rights, selected brand integration, hosted sessions, five guaranteed seats at the Battery Tech & Charging Speed Talk, and an IAA Summit ticket allowance.

The Startup Get Together is an exclusive event organized by the sponsor in collaboration with the IAA MOBILITY team. It brings together startups, corporates, investors, and venture capitalists in a relaxed atmosphere. The event is scheduled to take place immediately after another startup event on a Conference stage, allowing participants and visitors to continue networking directly afterwards.

IAA Summit 2027

Would You Like to Be Part of the IAA Summit 2027?

Explore the available participation opportunities at the IAA Summit 2027, including stand packages, Smart Infrastructure Projects, networking formats, and sponsorship opportunities. Find detailed information in the individual brochures.

Learn More about IAA ConferenceThe IAA Conference is part of the IAA Summit and brings together international decision-makers and industry experts. Discover speaking opportunities, sponsorship packages, and additional participation formats.About IAA Conference
IAA Mobility conference slide and B2B session with audience in a large hallIAA Mobility conference slide and B2B session with audience in a large hallIAA Mobility conference slide and B2B session with audience in a large hallIAA Mobility conference slide and B2B session with audience in a large hallIAA Mobility conference slide and B2B session with audience in a large hall
Learn More About IAA ExperienceThe IAA Experience brings mobility innovations to life through interactive formats and hands-on experiences. Discover how companies can present their products and solutions in motion and engage directly with visitors. More information follow soon.
IAA Mobility 2027 Experience with cyclist on test track and B2C and B2B labels.IAA Mobility 2027 Experience with cyclist on test track and B2C and B2B labels.IAA Mobility 2027 Experience with cyclist on test track and B2C and B2B labels.IAA Mobility 2027 Experience with cyclist on test track and B2C and B2B labels.IAA Mobility 2027 Experience with cyclist on test track and B2C and B2B labels.