IAA MOBILITY 2027
Frequently Asked Questions (FAQ)
Welcome to the FAQ section, where you can quickly and easily find answers to frequently asked questions about IAA MOBILITY 2027.
IAA MOBILITY 2027 in Munich has a target audience-oriented concept, serving as both a future-oriented mobility platform and a dialogue forum.
- The IAA Summit and IAA Conference at the trade fairgrounds offer a venue for professionals and experts (B2B and B2ESG) from around the world to exchange ideas on innovative mobility solutions and world premieres.
- In the IAA Open Space, Munich's most beautiful squares in the city center become forums for discussing future mobility concepts and stages for experiencing new technologies (B2C).
IAA MOBILITY consists of two event areas with different durations:
-
The IAA Open Space in Munich's city center is free of charge and open to the general public (B2C) from September 7 to 12, 2027 (Tuesday to Sunday).
-
The IAA Summit, including the IAA Conference, is exclusively aimed at trade professionals and is subject to admission. This B2B event will take place on the Munich trade fairgrounds on weekdays from September 7 to 10, 2027 (Tuesday to Friday).
-
The press day at the IAA Summit on Monday, September 8, 2027, is exclusively for accredited media representatives.
The IAA Open Space (September 7 to 12, 2027) is expected to be open from 11:00 a.m. to 9:00 p.m. On Sunday, September 12, the IAA Open Space will be open from 10:00 a.m. to 5:00 p.m. Evening events hosted by exhibitors at the IAA Open Space are permitted until 11:00 p.m. at the latest
The IAA Summit (September 7 to 10, 2027) is expected to be open from 9:00 AM to 6:00 PM.
The opening hours for journalists on IAA Mobility Press Day (September 6, 2027) are expected to be from 8:00 a.m. to 6:00 p.m.
The organizer reserves the right to change the opening hours during IAA MOBILITY 2027 if necessary.
IAA MOBILITY 2027 is organized by the German Association of the Automotive Industry (VDA) in collaboration with Messe München GmbH.
With the IAA Open Space, the IAA MOBILITY brings the innovative mobility of tomorrow to where it can be experienced firsthand, right in the heart of Munich's city center. The exhibitors will focus on concepts and offers for new and sustainable mobility. All vehicle and mobility presentations will focus on zero-emission or low-emission solutions. This makes the IAA MOBILITY an event that broadens visitors' perspectives and shapes a positive vision of the future of innovative mobility. All IAA MOBILITY offerings in the city center are accessible free of charge. The IAA MOBILITY is a future-oriented concept, as it brings the mobility of tomorrow to where it is meant to be experienced: In the heart of the city.
At the IAA Open Space, exhibitors have the opportunity to meet their buyers, users, and brand ambassadors at the most prominent locations in Munich’s city center. Unlike traditional brand presentations, exhibitors engage the general public through dialog-driven and entertainment-focused elements. Stand constructions are conceived with an urban mindset and are designed to blend as organically as possible into the cityscape. In addition, the mobility solutions presented are made directly experienceable on site: visitors can test everything up close — from cars and e-scooters to e-bikes.
The IAA Open Space (September 7 to 12, 2027) is expected to be open from 11:00 a.m. to 9:00 p.m. On Sunday, September 12, the IAA Open Space will be open from 10:00 a.m. to 5:00 p.m. Evening events hosted by exhibitors at the IAA Open Space are permitted until 11:00 p.m. at the latest
Public parking spaces in the city of Munich are available for visitors.
Public charging infrastructure is available at the IAA Summit in the West parking garage and throughout the city. The Federal Network Agency's charging station map can assist with planning.
Setup in the IAA Open Space begins on Thursday, September 2, 2027, at 6:00 a.m. Setup is possible daily from 6:00 a.m. to 10:00 p.m. In some areas, stand spaces will be set up earlier. All exhibition stands in the IAA Open Space must be completed by 10:00 p.m. on September 6, 2027.
In the IAA Open Space, dismantling ends on September 15, 2027, at 10:00 p.m. In some areas, stand spaces will be cleared earlier. Dismantling is possible daily from 6:00 a.m. to 10:00 p.m.
In principle, the IAA Open Space in the public squares is open to everyone and free of charge. For concerts and social events on the exhibition grounds, ticketing may be required by the authorities.
As part of IAA MOBILITY, IAA Open Space Exhibitors are required to make an appropriate climate protection contribution for the emissions generated by their brand presence. The calculation of emissions and the financing of climate protection projects related to the IAA presence will be carried out by a partner of IAA MOBILITY.
In addition to this requirement for the IAA Open Space, we also recommend that all
IAA Summit exhibitors take part.
The overall security concept for IAA MOBILITY 2027 is being developed in close coordination with the security authorities of the City of Munich. Due to external circumstances and security-related factors, short-term adjustments may be required at any time.
Security and surveillance of the general event areas outside opening hours will be provided. Exhibitors are responsible for the security of their stands.
The authorities and the organizer are preparing for the expected visitor flows. Established concepts, such as those used for Oktoberfest or the bauma trade fair, serve as a basis and are adapted accordingly. Digital security systems are used to analyze visitor guidance in the IAA Open Space, and visitor flows at exhibitors’ stands are coordinated accordingly to ensure safe crowd management at the stands.
Sanitary facilities, including wheelchair-accessible toilets, will be available at event locations.
The disposal of waste generated on the stand areas during setup and dismantling, as well as throughout the entire event period, is centrally coordinated and carried out by Messe München’s service partners.
The Citizens Lab is a free dialog platform as part of the IAA MOBILITY 2027. The inviting area on Munich's Marienplatz combines a large, covered stage area with exhibition spaces, interactive hands-on activities and places to relax and linger.
The goal is to bring people together and facilitate an open, solution-oriented dialog on the key topics in the context of "mobility of the future". The Citizens Lab provides a platform for a wide range of innovations, products and discussions on the question of how climate-friendly mobility between urban and rural areas can be shaped.
The Citizens Lab is not a specialist event. The citizen-oriented dialogs and participation formats cover technological and social topics in equal measures.
In entertaining formats, citizens discuss the future of mobility with representatives from business, science, politics and civil society. Each mode of transport has its own impact on topics such as climate protection and climate resilience, the development of our cities, social inclusion, energy generation and the conservation of resources. The Citizens Lab is a place where all stakeholders are invited to discuss peacefully, with an interest in one another’s perspectives and on an equal footing. All topics and questions are based exclusively on current scientific findings.
The Citizens Lab is a free offering for all citizens, as well as stakeholders in urban society and everyone visiting IAA MOBILITY, to take an active and constructive part in this dialogue about the future.
You have the following options for participating in the Citizens Lab:
- participation in the form of a topic submission Does your heart beat for a mobility-related or sustainable topic that you would like to bring to the public stage in Munich city center? From spring 2027, you will have the opportunity to submit a topic with suitable speakers via the IAA MOBILITY website.
- attend a session A wide range of participatory formats and sessions will take place in the Citizens Lab, inviting you to get actively involved. The Citizens Lab is a place for fair, respectful debate, and the on-stage guests will always discuss with the audience on an equal footing.
If you are interested, please contact Constanze Fuchs, Project Manager IAA MOBILITY Citizens Lab, at [email protected].
The Citizens Lab as part of IAA MOBILITY is organized by the VDA in collaboration with Messe München.
Program details will be published on the IAA MOBILITY 2027 website starting June 2027.
Participation in the Citizens Lab and its sessions is free of charge.
IAA Experience is the experience format of IAA MOBILITY 2027. At IAA MOBILITY 2027 at the beginning of September, exhibitors will once again provide visitors with a wide range of mobility options to test, from cars and bicycles to micromobility vehicles. The clear focus is on experiencing climate-neutral and future-oriented mobility. Cars can be driven in the city or on the motorway, while micromobility vehicles and e-bikes can be tested in the
IAA Open Space.
There will be various test options at IAA MOBILITY 2027. Zero-emission cars will be available as part of the “Test Drives” from several departure points at the IAA Summit and in the IAA Open Space.
ADAS and telematics systems can be tested at the IAA Summit. Interested visitors register at the exhibition area of the participating exhibitor. The departure points are located in the loading bays.
On the Cycling & Micromobility Parcours (Cycling Activation Area in the IAA Open Space), bicycles, e-bikes, cargo bikes and scooters can be tested under real road conditions on a closed circuit.
On the Cycling & Micromobility course, bicycles and e-bikes can be tested under real road conditions on a closed circular route.
At the Cycling Test Track in the English Garden (IAA Open Space), bicycles and e-bikes can be tested without a licence plate requirement. The bikes are issued at the stand areas of the participating exhibitors in northern Ludwigstrasse.
All test opportunities are organized by the participating exhibitors. Please find further information on our IAA MOBILITY website under “IAA Experience”, as well as all registered exhibitors and participating vehicles in our official IAA MOBILITY app under
“IAA Experience”.
Test drives (passenger car test drives) can be booked in advance through the booking tools provided by participating exhibitors, if such a tool is available. Visitors can find the link to the respective booking tool in the individual vehicle listing in the IAA MOBILITY app. In addition, visitors can also register for test drives on site at the departure points. It is up to the exhibitor to decide when bookings become available and who is allowed to test the vehicles. Some exhibitors require a minimum age, which is beyond the control of the IAA MOBILITY team.
For the Cycling Test Track in the English Garden, visitors rent the bike or e-bike they want from the exhibitors’ exhibition areas in the IAA Open Space and then head from there to the test track.
For the Cycling & Micromobility Course, visitors rent the bike, e-bike, or cargo bike they want from the exhibitors’ exhibition areas in the IAA Open Space and then head to the registration container at the parcours to sign up for a ride.
The IAA Summit forms the substantive core of IAA MOBILITY and takes place in the exhibition halls at the trade fair center (Am Messesee 2, 81829 Munich).
A integral part of the IAA Summit is the IAA Conference, which includes the stage program at the IAA Summit. Under the motto “Mobility meets Professionals,” IAA MOBILITY 2027 offers trade visitors the ideal platform to follow current expert debates on the mobility of tomorrow, discover innovations, and make new contacts. The IAA Summit is aimed at industry representatives from all mobility sectors.
The IAA Summit, including the IAA Conference, is aimed exclusively at trade visitors and is subject to admission fee. This B2B event will take place at the Munich exhibition centre on weekdays from September 7 to 10, 2027, from 9:00 AM to 6:00 PM.
The West parking garage is available for parking.
Visitors have access to 80 charging stations in the West Parking Garage at the Summit. For better planning, you can use the
Public charging infrastructure is available at the IAA Summit in the West parking garage and throughout the city. TheFederal Network Agency's charging station map can assist with planning.
Ticket sales will begin in spring 2027. All information about IAA MOBILITY professional visitor tickets and prices will also be available on our website in spring 2027.
Yes, professional visitor tickets can be purchased at the West entrance. Please use cashless payment.
Public transportation usage is intended; more information will be provided later.
Yes, but it requires purchasing a professional visitor ticket. Ticket prices can be found on the IAA MOBILITY website in spring 2027.
The IAA Conference is the international B2B conference program of the IAA MOBILITY and takes place as part of the IAA Summit in the halls of the Munich exhibition grounds.
The IAA Conference, as part of the IAA Summit, will also take place from September 7 to 10, 2027.
No, access to the conference stages is included in the regular IAA Summit professional visitor ticket, as well as press and exhibitor tickets. No extra ticket is needed.
The IAA Conference is the world’s leading conference for decision-makers at the interface of mobility and technology. In nearly 200 keynotes and panel discussions, more than 550 high-level representatives from politics and business, visionary thought leaders, and industry experts come together on our stages to discuss and actively shape the future of mobility.
The IAA Conference takes place on two stages (Main Stage and Summit Stage), as well as up to three dialogue-oriented forums. The stages are located in the halls of the IAA Summit. For the first time in 2027, there will be a Masterclass Stage where companies can present products and innovations.
The IAA Conference takes place on two stages — the Main Stage and the Summit Stage — as well as in up to three discussion-oriented forums. For the first time in 2027, there will be a Masterclass Room, where companies can host deep-dive sessions, workshops or roundtable sessions. The stages are located in the halls of the IAA Summit.
The conference language is English.
The IAA Conference addresses the core B2B topics of IAA MOBILITY 2027 and brings together the key topics of mobility, technology, sustainability and resilience, and smart infrastructure in an international conference program.
The IAA Conference team is responsible for the programme. We specifically invite C-level decision-makers and players from politics and society.
We also work with high-caliber partners, such as the University of St. Gallen, the MIT Mobility Initiative, and the EIT Urban Mobility Innovation Hub in 2025. In addition, IAA MOBILITY customers can curate their own program slots as part of sponsorship packages.
IAA MOBILITY 2027 is a live event. To experience the mobility of the future, you should plan a visit to Munich. You are also welcome to follow IAA MOBILITY on social media channels. Selected content from the IAA Conference will be featured and summarized there digitally.
If you would like to actively participate in the discussion about the future of mobility, we recommend the LinkedIn group of the IAA MOBILITY Visionary Club. There, you have the opportunity to connect with the IAA MOBILITY community even between events, discuss current developments, and share valuable insights.
The press day at the IAA Summit is Monday, September 6, 2027, exclusively for accredited media representatives.
The opening hours for journalists on IAA Press Day (09/06) are expected to be from 8:00 a.m. to 6:00 p.m.
The press conferences take place either at the exhibitors’ stands on the trade fairgrounds, in rooms at the International Congress Center (ICM), on the Main Stage, or in the Yellow Forum of the IAA Conference.
All information about the press day and press releases can be found in the IAA MOBILITY Newsroom at www.iaa-mobility.com/en/press
Journalists can find all press material in the IAA MOBILITY Newsroom at www.iaa-mobility.mediaportal.ai/en/.The image files are available there free of charge for journalistic and editorial use.
Accreditation for journalists with a valid press ID starts at the end of May 2027
IAA MOBILITY
Company Nae
Outdoor / Hall + Boothnumber
Am Messesee 2
81829 München
Germany
Please make sure that someone authorized to receive deliveries is present at the stand during the expected delivery times.
Messe München is offering free wireless Internet access (WiFi) at the trade-fair center.
Network name: messeWiFi
Please note: Availability is based on which halls, entrances, Atrium areas and other areas are being used for the fair. The reception quality depends on structures, exhibits and other sources of interference in the halls and cannot be guaranteed. Bandwidth is up to 4 Mbit / sec. Download volume is limited to 400 MB per user per day.
Due to the restrictions mentioned, we strongly advise exhibitors to order a LAN connection for their stand.
Smoking is generally prohibited in the exhibition halls. Please smoke only in designated smoking areas.