IAA Experience 2027
Your participation in IAA Experience 2027
Join the interactive IAA Experience formats and bring the mobility of the future to life. IAA Open Space visitors and IAA Summit experts can experience climate-neutral mobility with cars, bicycles, innovative mobility solutions and much more.
- Exhibitors
- IAA Formats
- IAA Experience
Get people excited by presenting your products live and in person. Put self-driving vehicles, cars or motorcycles with emissions-free drivetrains, bicycles, e-bikes and micromobility solutions on the street and let the public test them out.
Create experiences that last and turn dry theory into exciting practice that customers and trade visitors will not forget.
Engage in dialogue with your target group and get unfiltered feedback on your products, concepts and technology.
Get people excited by presenting your products live and in person. Put self-driving vehicles, cars or motorcycles with emissions-free drivetrains, bicycles, e-bikes and micromobility solutions on the street and let the public test them out.
Create experiences that last and turn dry theory into exciting practice that customers and trade visitors will not forget.
Engage in dialogue with your target group and get unfiltered feedback on your products, concepts and technology.
IAA Experience 2027
Why Take Part in IAA Experience?
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Present Your Products Live
Get people excited by presenting your products live and in person.
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Create Lasting Experiences
Create experiences that last and turn dry theory into exciting practice that customers and trade visitors will not forget.
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Get Unfiltered Feedback
Engage in dialogue with your target group and get unfiltered feedback on your products, concepts and technology.
Review 2025
IAA Experience in Numbers
Selected results from Test Drives and Cycling & Micromobility at IAA MOBILITY 2025.
Test Drives in Total
30% more Test Drives were completed than in 2023.
Test DrivesParticipating Vehicles
27% more cars participated than in 2023.
Test DrivesParticipating Exhibitors
90% of the vehicles were purely electrically powered and 10% were PHEVs. Motorcycles participated for the first time.
Test DrivesTest Rides in Total
Test rides were completed across the Cycling & Micromobility formats.
Cycling & MicromobilityTest Rides on the Parcours
Test rides took place on the dedicated Cycling & Micromobility Parcours.
Cycling & MicromobilityParticipating Exhibitors
The format included 2,427 sqm of exhibition stand area,
a 3.7 km
test track and four new parcours obstacles.
IAA Experience 2027
IAA Experience at Two Event Locations
Experience the mobility of the future at the IAA Summit and IAA Open Space. The interactive formats connect mobility professionals, trade visitors and the general public with products, technologies and mobility solutions that can be experienced live.
IAA Summit
At the IAA Summit, mobility professionals can experience passenger car Test Drives, ADAS & Telematics demonstrations and live demonstrations of innovative mobility projects.
Available IAA Experience Formats
- Test Drives
- ADAS & Telematics
- Innovation Cases
IAA Open Space
At the IAA Open Space, the general public and trade visitors can experience mobility solutions live through Test Drives, cycling formats and individual demonstrations of innovative mobility projects.
The IAA Experience includes the Cycling Test Track in the Englischer Garten, the Cycling & Micromobility Parcours and Test Drives that can take place within the IAA Open Space or connect it with the IAA Summit.
Available IAA Experience Formats
- Test Drives
- Cycling & Micromobility
- Innovation Cases
IAA Experience 2027
Ways to Participate in
IAA Experience
Explore the different opportunities to present and demonstrate your mobility solutions live at IAA MOBILITY 2027. Find detailed information about the formats, included services, participation requirements and conditions in the respective sales brochures.
Let IAA visitors drive your vehicles themselves, accompanied by your exhibitor staff. You decide the length and route of the drives.
Present cycling and micromobility solutions in dedicated areas at the IAA Open Space. Visitors can test products on the Cycling & Micromobility Parcours or on the 3.7 km Cycling Test Track in the Englischer Garten.
Show your ADAS & Telematics systems in action in Munich. Invite interested visitors as passengers and demonstrate your innovations on an exclusive ride on public roads in the vicinity of the exhibition grounds.
Demonstrate innovative mobility projects live and in action. Individual demonstration areas can be provided at the IAA Summit or in the IAA Open Space based on the spatial, technical and logistical requirements of your use case.
IAA Experience 2027
Would You Like to Be Part of IAA Experience 2027?
Explore the available participation opportunities within IAA Experience 2027 . Find detailed information about the individual formats, included services, participation requirements and conditions in the respective sales brochures.
Test Drives
Cycling & Micromobility
ADAS & Telematics
Innovation Cases
