September 7–12, 2027, in Munich
Your Business on the Global Mobility Platform
500,000 visitors. 100+ countries. The world’s leading platform for mobility. Showcase your innovations where the future of the industry is being shaped.
Welcome to IAA MOBILITY 2027, the world’s leading platform for mobility, sustainability, and technological innovation, taking place in Munich from September 7–12. (Press Day: September 6, 2027)
For professionals and consumers: Discover new ideas and technologies for cars, bicycles, urban planning, and digital services that transform the mobility experience and connect all modes of transportation. Experience IAA MOBILITY 2027 in downtown Munich, at trade fair center Messe München, and via the global livestream.
You can participate in IAA MOBILITY 2027 as an exhibitor, partner, or sponsor—whether with exhibition space at the IAA Summit or IAA Open Space, or with a program slot in either format. The opportunities are wide-ranging.
IT’S ALL ABOUT
MOBILITY!
Numbers That Speak for Themselves
IAA MOBILITY 2025 at a Glance
Extensive Reach with More Than 500,000 Visitors
IAA MOBILITY is one of Europe’s largest mobility platforms, attracting more than 500,000 visitors and generating significant attention among both the general public and industry professionals.
International Decision-Makers & Business Relevance
The exclusive Summit brings together 69,000 professional visitors from 108 countries, 57% of whom are international. It is the ideal setting for networking, lead generation, and global business opportunities.
Strong Engagement & Authentic Product Experiences
More than 12,300 test drives in over 230 vehicles show that visitors do more than simply consume content—they experience brands and innovations firsthand.
Which Audience Do You Want to Reach?
Choose your focus or combine both powerful platforms for maximum reach.
B2B & Professional Audience
IAA Summit: The international meeting place for B2B decision-makers.
- Network with top decision-makers
- Generate qualified B2B leads
- Gain access to 3,500+ accredited journalists
- Reach 69,000+ professional visitors from across the industry
B2C & Consumers
IAA Open Space: Your brand showroom in the heart of downtown Munich.
- Increase brand awareness
- Receive direct customer feedback
- Gain maximum visibility at iconic locations
- Reach 500,000+ engaged consumers
Why become an exhibitor at IAA MOBILITY 2027?
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Benefits
for the automotive industry
IAA MOBILITY is the place to present your latest innovations to an international trade audience while enabling end users to experience your products and solutions in an interactive environment in the heart of Munich.
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Opportunities
in the tech sector
Connect with international market leaders from every relevant mobility sector. Major OEMs, suppliers, and technology companies create ideal conditions to position your expertise and expand your network.
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Venue
for the cycling and micromobility industry
Showcase your solutions within the IAA Experience and benefit from direct interaction, live feedback, and meaningful engagement with visitors and industry stakeholders.
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Smart solutions
for cities and infrastructure
Foster collaboration between policy, science, business, and society. Engage with leading companies and experts to help develop sustainable solutions for the cities of tomorrow.
What Our Exhibitors Say
Success Stories from IAA MOBILITY 2025
All Formats at a Glance
Explore an overview of all participation formats.
The IAA Summit is THE place where the mobility of tomorrow, along with its technologies and sustainability solutions, is presented and discussed.
Forward-looking visions and developments from leading international companies meet the public and numerous representatives from a wide range of sectors.
The IAA Conference is the world’s leading decision-maker conference for connecting mobility and technology topics. The conference program is a core part of the IAA Summit and is included with a regular professional visitor ticket—no separate ticket is required.
Across more than one hundred keynotes, panel discussions, and other innovative content formats, industry decision-makers engage with international leaders from government and society, as well as visionary thought leaders. Become part of our diverse English-language conference program and put your industry topics on the agenda of the global mobility community.
The IAA Open Space brings future-ready mobility solutions to life for everyone: Munich residents. International visitors. Car enthusiasts. Cycling fans. Families. Gen Z. Curious minds. It is the format for anyone who wants to reach not only professional visitors but also the general public.
The IAA Open Space is Germany’s largest inner-city event. Stretching from Marienplatz and Odeonsplatz to Königsplatz, the exhibition area spans downtown Munich and offers a program for the whole family and all age groups. The Open Space site combines a festival venue, product showroom, and test track in one.
The IAA Experience is IAA MOBILITY’s hands-on experience format. Here, professional visitors at the IAA Summit and the public at the IAA Open Space can experience firsthand what the climate-neutral mobility of the future feels like.
From e-bikes and autonomous vehicles to driver assistance systems and charging infrastructure, a variety of participation options allow you to showcase vehicles, technologies, and concepts live and up close.
These Were the Top Exhibitors of 2025
Ready for IAA MOBILITY 2027?
Be part of the future of mobility! Showcase your brand to a global audience in
Munich from September 7–12, 2027.
