IAA Formats

IAA Experience

IAA Experience – for unique experiences that will be remembered.

IAA Experience – for unique experiences that will be remembered.

The IAA Experience is the experience format of the IAA MOBILITY. Here, the experts at the Summit and the public in the Open Space test for themselves what carbon-neutral mobility of the future will feel like. From eBikes to autonomous vehicles, from assistance systems to charging infrastructure - various participation options offer the opportunity to present vehicles, technologies and concepts live and hands-on.


The IAA Experience presents your products and innovations in action and enables visitors to experience them. The various test and demonstration options go far beyond the static presentation and create experiences that will be remembered.

Present your innovations and your brand in a hands-on way. Let visitors experience for themselves that the future of mobility has already begun for your company.

Get into direct dialogue with your target group within the framework of the various test and demonstration options and receive unfiltered feedback on your products and technologies.

Participation Options

  • Offer accompanied test drives on public roads with your latest zero-emission vehicle innovations. Several departure points in the Open Space and at the Summit serve as starting and ending points for your rides. The route can be freely chosen by yourself.
  • Demonstrate your technologies, assistance systems and use cases live on public roads.
Test Drives Sales Brochure
Test Drives Registration Form
PDF164.1 KB
  • Participate in the shuttle bus service between the Summit and the Open Space with your latest emission-free vehicle innovations. Several stops connect the individual IAA hotspots and ensure high passenger numbers and visibility on the streets of Munich.
  • Turn the journey time for visitors into a mobility experience. Reach your target group in the vehicle with individual infotainment or entertainment formats.
Shuttle Bus Sales Brochure
Shuttle Bus Registration Form
PDF149.3 KB
  • Offer test rides with your latest zero-emission cycling and micromobility products on the diversified parcours at the Summit.
  • Demonstrate your products from the categories bicycle, e-bike, cargobike, scooter, etc. in a test environment based on real road conditions.
Cycling and Micromobility Parcours Sales Brochure
Cycling and Micromobility Parcours Registration Form
PDF934.8 KB
  • Present your innovative products and use cases in action that cannot be shown as part of the other driving experiences.
  • Use cases from the following areas are conceivable: prototype vehicles, assistance systems and sensor technology, autonomous driving, special drive or steering systems, 5G connectivity, smart city infrastructure, hydrogen refuelling, charging infrastructure, more ideas from your company...
Future Innovations One Pager
PDF319.1 KB


Simon Schönberg
IAA Experience & Blue Lane

Simon Schönberg

Head of IAA IAA Experience & Blue Lane

IAA Experience & Blue Lane

Helge Brekau

Project Manager IAA Experience & Blue Lane

IAA Experience & Blue Lane

Martina Hanisková

Project Manager IAA Experience & Blue Lane

Interested?Become part of the IAA MOBILITY 2023.Register now