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IAA MOBILITY 2025 | Exhibitor Format
IAA Experience
The IAA Experience allows professionals and the public to experience climate-neutral mobility innovations.
The IAA Experience allows professionals and the public to experience climate-neutral mobility innovations.
- Exhibitors
- IAA Formats
- IAA Experience
The IAA Experience is the experiential format of IAA MOBILITY. Here, industry professionals at the IAA Summit and the public in the IAA Open Space can personally test how the climate-neutral mobility of the future feels.
From eBikes to autonomous vehicles, from assistance systems to charging infrastructure – various participation options provide the opportunity to present vehicles, technologies, and concepts live and hands-on.
The IAA Experience is the experiential format of IAA MOBILITY. Here, industry professionals at the IAA Summit and the public in the IAA Open Space can personally test how the climate-neutral mobility of the future feels.
From eBikes to autonomous vehicles, from assistance systems to charging infrastructure – various participation options provide the opportunity to present vehicles, technologies, and concepts live and hands-on.
The IAA Experience showcases your products and innovations in action, making them tangible for visitors. The various testing and demonstration options go beyond static presentations, creating memorable experiences.
Bring your innovations and your brand to life. Let visitors experience firsthand that the future of mobility has already begun for your company.
Engage directly with your target audience through various testing and demonstration options, and receive unfiltered and valuable feedback on your products and technologies.
IAA Experience
Offer guided test drives on public roads with your latest emission-free vehicle innovations. Multiple departure points in the Open Space and at the Summit serve as starting and ending points for your drives. You have the flexibility to choose the route.
Here you can directly register for the IAA Test Drives.
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Showcase your ADAS, LiDAR, and Telematics systems in action. Register interested passengers at your booth in the Summit and initiate a guided ride on public roads directly from exclusive departure points near the exhibition halls. You have the flexibility to choose the route.
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Present your innovative mobility projects and use cases in action that cannot be showcased within other experience formats. Highlight use cases such as smart city infrastructure, neighborhood development, charging infrastructure, hydrogen refueling, 5G connectivity, and autonomous driving.
Test your latest vehicle innovations on one of Munich's most beautiful cycling routes in the English Garden. The signposted route invites extensive testing of all non-licensed bicycles over nearly 4 kilometers.
Participation is possible by booking a Cycling Package in the Open Space. For more information, click here.
Showcase your latest vehicle innovations and allow visitors to test them on a newly designed course. There are six different obstacles and various curve situations available for testing, modeled after real road conditions.
Participation is possible by booking a Cycling Package in the Open Space. For more information, click here.
Be part of the IAA Experience format at IAA MOBILITY 2025 from September 9 to 14, 2025, in Munich. For more information, refer to the individual format brochures.
IAA Experience
Simon Schönberg
Head of IAA Experience
Martina Hanisková
Project Manager IAA Experience
Helge Brekau
Project Manager IAA Experience
