IAA MOBILITY 2025 | Exhibitor Format

IAA Experience

The IAA Experience allows professionals and the public to experience climate-neutral mobility innovations.

The IAA Experience allows professionals and the public to experience climate-neutral mobility innovations.

IAA Ex­perience
at IAA MOBILITY 2025

The IAA Experience is the experiential format of IAA MOBILITY. Here, industry professionals at the IAA Summit and the public in the IAA Open Space can personally test how the climate-neutral mobility of the future feels.

From eBikes to autonomous vehicles, from assistance systems to charging infrastructure – various participation options provide the opportunity to present vehicles, technologies, and concepts live and hands-on.

The IAA Experience is the experiential format of IAA MOBILITY. Here, industry professionals at the IAA Summit and the public in the IAA Open Space can personally test how the climate-neutral mobility of the future feels.

From eBikes to autonomous vehicles, from assistance systems to charging infrastructure – various participation options provide the opportunity to present vehicles, technologies, and concepts live and hands-on.

IAA Ex­perience
at IAA MOBILITY 2025

The IAA Experience showcases your products and innovations in action, making them tangible for visitors. The various testing and demonstration options go beyond static presentations, creating memorable experiences.

1.
Evoke emotions

Bring your innovations and your brand to life. Let visitors experience firsthand that the future of mobility has already begun for your company.

2.
Strengthen your brand profile

Engage directly with your target audience through various testing and demonstration options, and receive unfiltered and valuable feedback on your products and technologies.

3.
Get feedback
Become an exhibitor at the leading mobility platform!Sign up now for the IAA Experience format and secure your spot at IAA MOBILITY 2025 in Munich.

IAA Experience

Offer guided test drives on public roads with your latest emission-free vehicle innovations. Multiple departure points in the Open Space and at the Summit serve as starting and ending points for your drives. You have the flexibility to choose the route.

 Here you can directly register for the IAA Test Drives.

Test Drives - Brochure
PDF3.0 MB

Showcase your ADAS, LiDAR, and Telematics systems in action. Register interested passengers at your booth in the Summit and initiate a guided ride on public roads directly from exclusive departure points near the exhibition halls. You have the flexibility to choose the route.

ADAS, LiDAR & Telematics - Brochure
PDF1.2 MB
ADAS, LiDAR & Telematics - Registration
PDF1.3 MB

Participate with your latest emission-free minibuses in the shuttle bus service at the Open Space, connecting high-traffic areas. Up to seven stops ensure high passenger numbers and maximum visibility for your brand and vehicles in the heart of Munich.

Shuttle Bus - Brochure
PDF1.2 MB
Shuttle Bus - Registration
PDF189.3 KB

Present your innovative mobility projects and use cases in action that cannot be showcased within other experience formats. Highlight use cases such as smart city infrastructure, neighborhood development, charging infrastructure, hydrogen refueling, 5G connectivity, and autonomous driving.

Innovation Cases - Brochures
PDF1.3 MB

Test your latest vehicle innovations on one of Munich's most beautiful cycling routes in the English Garden. The signposted route invites extensive testing of all non-licensed bicycles over nearly 4 kilometers.

Participation is possible by booking a Cycling Package in the Open Space. For more information, click here.

Showcase your latest vehicle innovations and allow visitors to test them on a newly designed course. There are six different obstacles and various curve situations available for testing, modeled after real road conditions.

Participation is possible by booking a Cycling Package in the Open Space. For more information, click here.

Be part of the IAA Experience format at IAA MOBILITY 2025 from September 9 to 14, 2025, in Munich. For more information, refer to the individual format brochures.

Register now

IAA Experience

IAA Experience

Simon Schönberg

Head of IAA Experience

IAA Experience

Martina Hanisková

Project Manager IAA Experience

IAA Experience

Helge Brekau

Project Manager IAA Experience

IAA SummitExplore the opportunity to showcase and discuss your mobile innovations in front of a global audience of industry experts coming together from around the world.Learn more
IAA Open SpaceEmbedded within art, culture, food, and entertainment – the perfect environment for experiential presentation.Learn more

IAA MOBILITY 2023

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