Be part of IAA MOBILITY 2027 in Munich from September 7–12, 2027. Explore your options now!

    IAA TRANSPORTATIONIAA MOBILITY
    Three stylized electric vehicles and a bike in colorful blocks on blue background.Three stylized electric vehicles and a bike in colorful blocks on blue background.Three stylized electric vehicles and a bike in colorful blocks on blue background.Three stylized electric vehicles and a bike in colorful blocks on blue background.Three stylized electric vehicles and a bike in colorful blocks on blue background.Three stylized electric vehicles and a bike in colorful blocks on blue background.Three stylized electric vehicles and a bike in colorful blocks on blue background.Three stylized electric vehicles and a bike in colorful blocks on blue background.

    September 7–12, 2027, in Munich

    Become part of IAA MOBILITY 2027

    IT’S ALL ABOUT MOBILITY. Discover the participation options for IAA MOBILITY 2027 now and present your brand to a global audience.

    Receive a customized offer
    1. Exhibitors
    2. IAA 2027
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    Part­icipation
    IAA MOBILITY 2027

    Welcome to IAA MOBILITY 2027, the world’s leading platform for mobility, sustainability, and technological innovation, taking place in Munich from September 7 to 12.

    You have the opportunity to participate in IAA MOBILITY 2027 as an exhibitor, partner, or sponsor—whether with booth space at the IAA Summit or IAA Open Space, or with a program slot in one of the two formats. Your opportunities are wide-ranging.

    Welcome to IAA MOBILITY 2027, the world’s leading platform for mobility, sustainability, and technological innovation, taking place in Munich from September 7 to 12.

    You have the opportunity to participate in IAA MOBILITY 2027 as an exhibitor, partner, or sponsor—whether with booth space at the IAA Summit or IAA Open Space, or with a program slot in one of the two formats. Your opportunities are wide-ranging.

    Part­icipation
    IAA MOBILITY 2027

    What you’ll specifically achieve

    Measurable results for your participation

    Enormous reach with more than 500,000 visitors

    IAA MOBILITY is one of Europe’s largest mobility platforms, attracting more than 500,000 visitors and generating significant public and professional attention.

    International decision-makers & business relevance

    The exclusive Summit brings together 69,000 professional visitors from 108 countries—57% of whom are international. Ideal for networking, leads, and global business opportunities.

    High engagement & real product experiences

    More than 12,300 test drives in over 230 vehicles show that visitors do more than just consume content—they experience brands and innovations firsthand on site.

    How would you like to participate?

    Find the right format for your participation

    For tech players & OEMs IAA SUMMIT The B2B hub for mobility professionals Business, leads, networking

    Present your innovations to top decision-makers from politics, media, and industry.

    »
    Relevant for B2B goals Ideal if you want to build partnerships, generate leads, and position your company within the professional mobility environment.
    Learn more
    For speakers & experts IAA CONFERENCE The stage for visions and expertise Visibility, dialogue, thought leadership

    Set impulses for the mobility of tomorrow.

    »
    Relevant for thought leadership Ideal if you want to set topics, contribute your perspective, and enter into dialogue with leading minds in the mobility industry.
    Learn more
    For live demos & product experiences IAA EXPERIENCE Experience instead of just showing B2B & B2C, test drives, interaction

    Make your products come alive with test drives, demos, and interactive formats.

    »
    Relevant for both target directions Ideal if you want to not only explain innovations but make them directly tangible, for professional audiences and end consumers.
    Learn more
    For brands & B2C activation IAA OPEN SPACE Mobility in the heart of Munich Brand experience, reach, audience

    Inspire new target groups and make your brand and mobility solutions directly tangible.

    »
    Relevant for public visibility Ideal if you want to reach consumers, emotionally charge your brand, and make mobility tangible in urban spaces.
    Learn more

    Success stories

    How other companies have benefited

    Top exhibitors from 2025

    Your Participation in IAA MOBILITY 2027

    Would you like to join IAA MOBILITY 2027 as an exhibitor? Register directly or receive personalized guidance on the participation options that best fit your needs.

    • I would like to register

      Would you like to be part of IAA MOBILITY 2027? Register now and secure your booth space at the leading platform for mobility, sustainability, and technology.

      (If you took part in our rebooking programme, please note that final registration can only be done through your IAA MOBILITY contact person.)

      Register now

    • I would like a consultation

      Are you interested in participating in IAA MOBILITY 2027? Contact us for a customized offer and learn more about your participation options.

      Request a consultation
    For exhibitors

    Documents and materials at a glance

    Learn more here

    The Success of 2025

    Your Outlook for 2027

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    Success stories

    How other companies benefited

    Learn more here