IAA Conference

Speaker on stage at a conference with audience and large screen behind him.Speaker on stage at a conference with audience and large screen behind him.Speaker on stage at a conference with audience and large screen behind him.Speaker on stage at a conference with audience and large screen behind him.Speaker on stage at a conference with audience and large screen behind him.Speaker on stage at a conference with audience and large screen behind him.Speaker on stage at a conference with audience and large screen behind him.Speaker on stage at a conference with audience and large screen behind him.

Trade fair center Messe München, September 7–12, 2027

Your participation in the IAA Conference 2027

As part of the IAA Summit, the IAA Conference is the world’s leading conference for decision-makers at the intersection of mobility and technology.

About
About the IAA Conference Format

The IAA Conference is the world’s leading conference for decision-makers at the intersection of mobility and technology. As a central part of the IAA Summit, it brings together international decision-makers, executives, policymakers, and industry experts from every area of mobility to discuss and actively shape the future of mobility.

For sponsors, partners, and exhibitors, the IAA Conference provides direct access to a high-caliber, relevant audience. Take the stage to position your brand, showcase your expertise, and actively contribute to the discussions that matter most.

Around 500 speakers, including CEOs, thought leaders, and experts, drive the conversation on the most important trends and innovations across multiple stages and forums. Become part of the IAA Conference 2027 and help shape the mobility of tomorrow.

The IAA Conference is the world’s leading conference for decision-makers at the intersection of mobility and technology. As a central part of the IAA Summit, it brings together international decision-makers, executives, policymakers, and industry experts from every area of mobility to discuss and actively shape the future of mobility.

For sponsors, partners, and exhibitors, the IAA Conference provides direct access to a high-caliber, relevant audience. Take the stage to position your brand, showcase your expertise, and actively contribute to the discussions that matter most.

Around 500 speakers, including CEOs, thought leaders, and experts, drive the conversation on the most important trends and innovations across multiple stages and forums. Become part of the IAA Conference 2027 and help shape the mobility of tomorrow.

About
About the IAA Conference Format

The IAA Conference offers a wide range of sponsorship opportunities across its stages and forums. Take advantage of exclusive placements, on-site branding opportunities, and visibility throughout the international conference program to position your brand directly in front of decision-makers, industry experts, and opinion leaders.

For more information, please see the brochure.

Take the stage as a speaker on one of the conference stages or in one of the forums to present your topics. Speaking slots provide a platform for sharing innovations, perspectives, and best practices with an international audience of industry professionals and actively shaping key discussions in the mobility industry.

For more information, please see the brochure.

Masterclasses offer a strong target-audience fit through dedicated attendee management and admission for preregistered participants. Walk-ins are welcome when space is available. With smaller groups, these formats enable in-depth discussions and interactive sessions. Whether a workshop, deep dive, or roundtable, the focus is on knowledge sharing, interaction, and practical discussions.

For more information, please see the brochure.

Corporate Reverse Pitches bringen Unternehmen und Startups zusammen. Unternehmen präsentieren dabei konkrete Herausforderungen, Fragestellungen oder Innovationsbedarfe und treten direkt mit der IAA MOBILITY Startup Community in Kontakt.

For more information, please see the brochure.
A speaker presents on stage at IAA Mobility 2025 while holding notes.A speaker presents on stage at IAA Mobility 2025 while holding notes.A speaker presents on stage at IAA Mobility 2025 while holding notes.A speaker presents on stage at IAA Mobility 2025 while holding notes.A speaker presents on stage at IAA Mobility 2025 while holding notes.

Enjoy maximum flexibility for your evening event—on one of the IAA Conference stages or in one of its forums.

The Main Stage and Summit Stage provide the perfect setting for impactful productions and unforgettable moments—whether for program content, entertainment, or award shows featuring spectacular show elements.

The Blue Forum and Yellow Forum feature open, welcoming designs. Their proximity to the adjoining networking areas creates seamless transitions between program content and conversations—ideal conditions for interactive formats in a more personal setting and a perfect fit for any event focused on engagement and networking.

For more information, please see the brochure.

On Friday, you have the opportunity to book the IAA Conference Main Stage or Summit Stage exclusively and curate your own conference.

Design the program entirely around your vision and put your topics front and center—with full technical support and as part of the IAA Summit. This allows you to reach a relevant audience of industry professionals, establish clear content priorities, and position your organization prominently within the overall program.

For more information, please see the brochure.

On the IAA MOBILITY Press Day (Monday, September 6, 2027), you have the opportunity to book the Main Stage or Yellow Forum for your own press event.

Whether you are planning a traditional press conference, product presentation, or world premiere, these venues provide the ideal setting for a professional presentation, including technical equipment and—in the case of the Main Stage—the option of a drive-on stage.

Your event will be listed in the official IAA MOBILITY press calendar, ensuring targeted visibility among the international media in attendance. This allows you to generate strong media attention at the start of IAA MOBILITY. 

For more information, please see the brochure.
Learn More About the IAA Summit The IAA Conference is part of the IAA Summit at the trade fair center Messe München. Discover IAA MOBILITY’s central B2B platform and learn more about exhibition spaces, networking opportunities, and additional formats for Professional visitors and companies.About the IAA Summit
IAA Mobility 2027 Summit B2B with audience at conference stage.IAA Mobility 2027 Summit B2B with audience at conference stage.IAA Mobility 2027 Summit B2B with audience at conference stage.IAA Mobility 2027 Summit B2B with audience at conference stage.IAA Mobility 2027 Summit B2B with audience at conference stage.