Cycling & Micromobility

IAA MOBILITY Voices: Interview myStromer AG

An interview with Tomi Viiala, Co CEO of myStromer AG, about the IAA MOBILITY 2023.

Tomi Viiala, myStromer AG

Founded in 2010 and headquartered in Oberwangen, Switzerland, myStromer AG is shaping the future of mobility with its speed pedelecs. myStromer AG produces all its e-bikes at the Oberwangen site and is the market leader in the speed pedelec category (fast e-bikes < 45 km/h). The company has around 140 employees, two subsidiaries (USA and Netherlands) and sells its products in 23 countries. For Stromer, "Swissness" is a promise of quality, design, precision, reliability and respect for the environment. Since 2021, the Spanish brand Desiknio has complemented the portfolio with high-end urban bicycles (25 km/h). With these high-end products, Stromer offers a contemporary mobility solution for commuters. This is confirmed by the <390 million kilometres travelled with Stromers. Stromer is #HereToChange.

What does "Experience Connected Mobility" mean to you?

Today, people are connected, and connectivity also applies to mobility. With Experience Connected Mobility, customers should be able to choose their mobility from any mobility provider easily and conveniently, individually, digitally and tailored to their own needs.

What do you hope to achieve at IAA MOBILITY 2023?

We are expecting many good visitors and new contacts. We also hope that this year's IAA will not just use the bicycle industry to fill the halls, but will try to focus on mobility as a whole, so that car manufacturers, suppliers and the bicycle industry can meet on an equal footing and work together to shape tomorrow's mobility.

Which essential topic of the future receives too little attention from the public?

Micromobility. Not only should the public talk about micromobility as a solution to achieving climate goals, but governments and authorities need to make room for the necessary infrastructure and adapt legislation. Space in cities is limited, so appropriate spatial planning is needed.

In which area of mobility do you see the greatest potential and where do you see the greatest need to catch up?

In micromobility. According to the DLR study Germany 2022, 76% of daily car journeys could be replaced by micromobility, and the share of speed pedelecs in micromobility is a whopping 37%. However, sufficient infrastructure for bicycles, e-bikes and s-pedelecs is needed. In Germany there is currently little or no suitable infrastructure, and the legislation for s-pedelecs in Germany would also need to be adapted. Countries such as Denmark, Belgium and Switzerland have growing s-pedelec markets and are well ahead of Germany in terms of legislation and infrastructure.

IAA MOBILITY is the leading global mobility platform. It connects innovators from all spectrums of mobility. Who do you want to network with in September and why?

With the automotive industry, because we see a lot of potential in working together and developing new mobility concepts.

The world is fundamentally changing. Innovation and also the endeavors in the mobility sector are bigger than ever before. What is your vision of the world in 20 years?

Cities will continue to grow over the next 20 years and mobility behaviour will continue to change: Cities will (have to) severely restrict individual car use, and as a result other forms of mobility will accompany urban life, such as shared mobility, public transport and micro-mobility services. Everything will be connected, from cars to e-bikes, bicycles, scooters, etc.

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