B2B-focus

Visitors networking and viewing displays at a busy trade show exhibition hall.Visitors networking and viewing displays at a busy trade show exhibition hall.Visitors networking and viewing displays at a busy trade show exhibition hall.Visitors networking and viewing displays at a busy trade show exhibition hall.Visitors networking and viewing displays at a busy trade show exhibition hall.Visitors networking and viewing displays at a busy trade show exhibition hall.Visitors networking and viewing displays at a busy trade show exhibition hall.Visitors networking and viewing displays at a busy trade show exhibition hall.

IAA MOBILITY 2027

B2B-focused exhibitors

At the IAA Summit at trade fair center Messe München, connect with decision-makers, industry experts, media representatives, and policymakers at the world’s leading platform for mobility, sustainability, and technology.

The IAA Summit will take place from September 7–10, 2027, at trade fair center Messe München and is the central B2B meeting place of IAA MOBILITY. It brings companies together with an international professional audience from the mobility industry. Here, you can connect with decision-makers, professional visitors, media representatives, and stakeholders from politics, academia, and society.

Use the IAA Summit to showcase your innovations, share your expertise, and engage directly with relevant target groups.

A variety of participation opportunities are available to help you achieve your goals. From exhibition spaces and conference participation to test drives and demonstrations, the IAA Summit offers the right formats for your objectives.

The IAA Summit for professional visitors at trade fair center Messe München

IAA Mobility 2027 Summit B2B with audience at conference stage.IAA Mobility 2027 Summit B2B with audience at conference stage.IAA Mobility 2027 Summit B2B with audience at conference stage.IAA Mobility 2027 Summit B2B with audience at conference stage.IAA Mobility 2027 Summit B2B with audience at conference stage.

Showcase your innovations at the IAA Summit.

Present your innovations and position your company alongside market leaders from all key mobility segments. Build valuable connections with decision-makers, opinion leaders, and representatives from government and the media.

Engage with an international professional audience, discuss your vision, and gain valuable insights into innovation and transformation for your company. The exclusive Press Day on September 6 offers additional visibility.

  • Custom booths, booth packages, and startup booths
  • International press conferences featuring premieres and new product launches
  • Exhibitor and expert events
  • Smart infrastructure projects
  • Networking tours
  • Meeting rooms
  • Venue and event sponsorship opportunities
View IAA Summit brochures

Position yourself as a thought leader.

Showcase your expertise at the IAA Conference and strengthen your brand awareness and reach. Benefit from IAA MOBILITY’s international media presence and engage in dialogue with leading figures from the mobility industry, government, academia, and society.

  • Sponsorship opportunities
  • Speaker slots
  • Press event slots on the stages
  • Evening events on the stages
Learn more about the IAA Conference

Let visitors experience your products live.

Engage your audience by showcasing your products live and in person. Create memorable experiences and turn theory into exciting, hands-on applications that professional visitors will not forget.

Connect directly with your target audience and receive unfiltered feedback on your products, concepts, and technologies.

  • Passenger vehicle test drives
  • ADAS and telematics demonstrations
  • Live demonstrations of your innovation use cases
View IAA Experience brochures
Map of the IAA Summit venue in Munich with hall locations and participation benefits.
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At trade fair center Messe München

Crowds visit the Volkswagen Group booth at a busy trade fairCrowds visit the Volkswagen Group booth at a busy trade fairCrowds visit the Volkswagen Group booth at a busy trade fairCrowds visit the Volkswagen Group booth at a busy trade fairCrowds visit the Volkswagen Group booth at a busy trade fair
IAA MOBILITY 2027

IAA Summit at trade fair center Messe München

Showcase your innovations to top decision-makers from government, the media, and industry. More information will follow shortly.

Test vehicle with roof sensors is parked at an event site.Test vehicle with roof sensors is parked at an event site.Test vehicle with roof sensors is parked at an event site.Test vehicle with roof sensors is parked at an event site.Test vehicle with roof sensors is parked at an event site.
IAA MOBILITY 2027

IAA Experience at trade fair center Messe München

Bring your products to life with test drives, demonstrations, and interactive formats. More information will follow shortly.

Maximize Your Reach Expand your presence at the IAA Summit with the IAA Open Space in downtown Munich and reach an even broader audience through direct product experiences. Explore B2C Participation Opportunities
IAA Mobility 2027 Open Space B2C with public event at city square.IAA Mobility 2027 Open Space B2C with public event at city square.IAA Mobility 2027 Open Space B2C with public event at city square.IAA Mobility 2027 Open Space B2C with public event at city square.IAA Mobility 2027 Open Space B2C with public event at city square.