A success story

That was the IAA MOBILITY 2021

IAA MOBILITY is the world's most progressive platform for the future of mobility, sustainability and technology. In 2021, it was launched for the first time with a new concept and at the Munich location. With great success.

IAA MOBILITY is the world's most progressive platform for the future of mobility, sustainability and technology. In 2021, it was launched for the first time with a new concept and at the Munich location. With great success.

Since its realignment, IAA MOBILITY has connected all companies involved in the mobility "ecosystem" and linked them with new, highly attractive target groups. Whether global player or startup - our exhibitors show how important sustainable, intelligently networked mobility is for a better life for all people. At the IAA MOBILITY 2021, over 407,000 visitors came to see this for themselves for the first time, gathering information from 744 exhibitors from 32 countries.

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accredited journalists were present from September 7 to 12, 2021, when the
IAA MOBILITY celebrated its premiere as a platform for the mobility of the future. Startups played a special role in the 2021 success story: They presented their new ideas and solutions on 1,500 square meters. So there were many good reasons why IAA MOBILITY 2021 attracted worldwide attention.

accredited journalists were present from September 7 to 12, 2021, when the
IAA MOBILITY celebrated its premiere as a platform for the mobility of the future. Startups played a special role in the 2021 success story: They presented their new ideas and solutions on 1,500 square meters. So there were many good reasons why IAA MOBILITY 2021 attracted worldwide attention.

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Already one of the highlights in 2021: the IAA MOBILITY Summit – a must for all experts, visionaries and decision-makers from business, society and politics, which hosted more than 50,000 trade visitors from all areas of the mobility industry.

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media reports could be registered at the IAA MOBILITY.

media reports could be registered at the IAA MOBILITY.

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The experience-oriented Open Space delighted exhibitors and visitors alike. For the first time, it offered exhibitors a unique opportunity to present their innovations in the most popular locations in downtown Munich. Visitors also enjoyed the interactive experience of the products – embedded between art and cultural offerings, food concepts and live entertainment.

The IAA MOBILITY 2021 has initiated the transformation from a pure car show to a global exhibition around the mobility of the future, reflecting the transformation of the industry.

Felix KuhnertPartner and Automotive Leader PwC Germany