IAA Format
IAA Startups
At the IAA Summit of IAA MOBILITY 2027, 100 startups will have the opportunity to showcase their innovations to leading companies in the industry across up to four startup areas.
- Exhibitors
- IAA Formats
- IAA Summit
- IAA Startups
With our high-quality all-inclusive startup packages, you’ll benefit from strong visibility, easy planning, and access to exclusive networking events.
Maximum exposure for your startup: As the world’s leading platform for mobility, sustainability, and technology, IAA MOBILITY gives startups outstanding visibility across up to four centrally located startup areas. There, they can showcase their innovations alongside the industry’s market-leading companies. All exhibiting startups also have the opportunity to take part in our exclusive events with companies, investors, and members of the press.
Exhibiting at IAA MOBILITY 2025 was a major success for us. The prominent stand location, the generous booth size, and the opportunity to showcase our demo vehicle under very attractive conditions were key highlights and contributed significantly to both high-quality lead generation and our overall business success that yearDr. Daniel DilmetzGlobal Account Director – COMPREDICT GmbH
94% of visitors rated the startup areas as good, very good, or excellent. Be one of 100 selected startups at IAA MOBILITY 2027 and book your startup package using the link below (registration closes on June 30, 2027).
Eligibility criteria for startups:
- Founded in 2016 or later
- Relevant to at least one IAA MOBILITY topic area
- The founders hold a majority stake in the company
- Not a corporate spin-off
Startup Packages at a Glance
Our affordable all-inclusive packages offer a unique opportunity to showcase your company at IAA MOBILITY 2027 with a high-quality booth. The startup areas feature booths in a variety of sizes. All booths have a modern, sustainable design and include recyclable carpeting. Choose the package that best fits your needs!
- 4 m² pre-built booth space including furniture (2 × 2 m)
- Includes 2 exhibitor passes
- €200 ticket fee
- 1 × digitally printed logo panel (900 × 450 mm)
- 1 × digitally printed topic category panel (1000 × 450 mm)
- 1 × LED light
- 1 × high-top table, 100 cm, including 2 bar stools
- 1 × triple power outlet
- Ancillary costs include a storage booth, cleaning, daily trash and waste disposal, and a 1 kW power supply
- Includes the mandatory communication fee
- Exhibits cannot be displayed
Optional at an additional cost: wall graphic (1000 × 2550 mm)
- 9 m² of booth space including furniture (3 × 3 m)
- Includes 4 exhibitor passes
- €300 ticket allowance for visitor invitations
- 1 × digitally printed logo panels (2000 × 450 mm)
- 1 × digitally printed topic category panel (2000 × 450 mm)
- 1 × 43-inch monitor including wall mount and steel cable channel
- 3 × LED lights
- 1 × 100 cm high-top table and 3 bar stools
- 1 × lockable information counter
- 1 × triple power outlet
- 1 × startup pitch upload in the IAA app
- Ancillary costs include cleaning, daily waste disposal, and a 1 kW power supply
- Includes the mandatory communication fee
- Exhibits can be displayed
Optional at an additional cost: wall graphic (2000 × 2550 mm)
- 16 m² of booth space including furniture (4 × 4 m)
- Includes 6 exhibitor passes
- €600 ticket allowance for visitor invitations
- 1 × digitally printed logo panel (3000 × 450 mm)
- 1 × digitally printed topic category panel (2000 × 450 mm)
- 1 × 43-inch monitor including wall mount and steel cable channel
- 4 × LED lights
- 1 × 100 cm high-top table and 3 bar stools
- 1 × lockable information counter
- 1 × triple power outlet
- 1 × startup pitch upload in the IAA app
- Ancillary costs include cleaning, daily waste disposal, and a 1 kW power supply
- Includes the mandatory communication fee
- Exhibits can be displayed
Optional at an additional cost: wall graphic (2000 × 2550 mm)
Startup Events
IAA MOBILITY Corporate Reverse Pitches
Corporate Reverse Pitches bring companies and startups together. Companies present specific challenges, questions, or innovation needs and address them to startups and suppliers. Each presentation is followed by an interactive Q&A session. After the presentations, time is set aside in the forum’s networking area for discussion and in-depth networking.
Click here for corporate registration: Call for Corporate Reverse Pitch
IAA MOBILITY Founders Fight
The legendary startup pitch duel - the Founders Fight - is once again scheduled to take place at IAA MOBILITY 2027. In this pitch duel, held in cooperation with the Founders Fight Club, two startups will face off against each other before a high-caliber panel of experts. In the end, the audience decides which startup emerges as the winner. Because just like in real life, the market always has the final say! Following the Founders Fight, a startup get together in a relaxed atmosphere is planned.
Applications are expected to open in spring 2027. More information will follow.
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Contact
IAA Startups
Luise Burgermeister
Project Manager IAA Summit