Have you ever thought about what it would be like to suddenly encounter dinosaurs during an Uber ride through the city? Or how it must feel when the otherwise boring, hour-long car ride to vacation takes the kids in the back seat straight through space, past spaceships and alien planets?

What sounds pretty crazy at first, Holoride CEO Nils Wollny wants to make reality soon - or rather: virtual reality. Under the motto "Making transit time count," the start-up founded in Munich in 2019 is planning nothing less than a revolution in in-car-entertainment with the use of VR, a market that has been completely fallow until now. This is despite the fact that ride-hailing services like Uber and Didi are taking global city centers by storm, already transporting millions of passengers every day.

Holoride aims to be the platform that brings together vehicle manufacturers, content creators and passengers to create an unforgettable ride experience. In the future, no two rides will ever be the same. This is because the worlds of experience made available via the platform adapt to the vehicle's movements in real time, based on sensor data. In his presentation for the IAA Mobility, Nils Wollny uses impressive images to whet the appetite for the in-car entertainment of the future and demonstrates the comparatively simple technology behind his vision. The Holoride CEO also explains why even people who otherwise suffer from motion sickness could become VR fans in cars in the future and how vehicle manufacturers can benefit from the new experience trend without much effort.