Jamie Trinh joined the GSMA in 2024 to help deliver the GSMA Fusion programme – an initiative that works with enterprises and industries to identify unmet needs that could be delivered via the mobile network. Its mission is to allow enterprises' voices, including those in automotive, to be heard by the telecoms industry so it can deliver value and enhanced customer experiences.
1. What do you want to present at IAA MOBILITY, or what will you be speaking about at IAA MOBILITY?
I’ll be highlighting how programmable mobile networks, unlocked through interoperable Network APIs, can deliver smarter, safer and more efficient mobility solutions for vehicle manufacturers and service providers.
2. Which technological developments do you think will have the greatest impact on mobility in the coming years?
The convergence of 5G Standalone, network application programmable interfaces (APIs) and edge computing enables ultra-low latency, high reliability and context-aware services essential for connected and autonomous mobility.
The automotive industry is laser focused on building new revenue models from the software-defined vehicle transition. 5G network APIs are crucial for this, when it comes to providing the levels of connectivity required for these vehicles and for the wider automotive industry to build the tools and products that will be used within the vehicle.
3. What are your goals for IAA MOBILITY 2025, and which topics are your main focus?
To demonstrate how the mobile industry and 5G connectivity is a core enabler for automotive innovation. The GSMA Fusion team, which I’m part of, will also be looking to build partnerships with the OEMs and the automotive ecosystem at the event so we can help accelerate deployment of API-driven mobility services. My focus is programmability, interoperability and trust.
4. Which important future topic do you think is not receiving enough attention in the mobility debate?
The need for technological interoperability. Without common standards for APIs and data exchange, we risk fragmentation that slows down global scalability of connected mobility. At the heart of the GSMA Open Gateway initiative is CAMARA, an open-source project developed in collaboration with the Linux Foundation that gives car companies and enterprises a unified, global framework of simple, programmable networks.
5. In which area of mobility do you see the greatest potential – and where is there still room for improvement?
The greatest long-term potential is in autonomous fleet operations, where real-time network intelligence can dramatically improve safety and efficiency. The gap is in ensuring consistent global coverage and API harmonisation.
6. Which partners or stakeholders would you like to connect with at IAA MOBILITY, and why?
The GSMA’s Fusion programme exists to raise awareness of how mobile network capabilities, especially within 5G networks, can help the automotive industry digitally transform their operations. Accordingly, I'm looking forward to meeting with and listening to brands attending like Audi, BYD, Hyundai, KIA, Mercedes-Benz, Porsche, Togg and VW as well as ecosystem players who are ready and willing to support the OEMs to deliver new innovation in this space.
7. How do you envision the future of mobility – and what specific changes do you expect in the next ten years?
The automotive industry will be seamlessly connected: vehicles interacting with networks, infrastructure and each other through secure APIs. In the next decade, I expect autonomous fleets, mobility-as-a-service platforms and personalised in-car services to move from pilots to mass adoption.