IAA MOBILITY 2025
What to Expect at IAA MOBILITY on September 10
- IAA MOBILITY
- What to Expect at IAA MOBILITY on September 10
On the second day of IAA MOBILITY, a wide range of expert events will take place, German race driver Sophia Flörsch will make a special appearance, and once again, countless exciting experiences await.
At the IAA Summit, the Networking Tours (daily at 9:45–11:15 AM, 1:00–2:30 PM, and 3:00–4:30 PM) and Mobility Meetings (twice daily at 10:00 AM and 1:30 PM) continue to offer visitors curated insights into the future of mobility. These guided tours provide exclusive access to selected exhibitor booths, where experts share firsthand knowledge on key industry trends and innovations.
A particular highlight: Autobahn GmbH will present its E|MPOWER project (Hall A2, D11, 12:00–1:30 PM), which is testing dynamic, inductive charging for electric vehicles while driving—on a dedicated test section of the A6 autobahn near Amberg in Bavaria.
Later in the day, attendees can explore how AI is becoming a productivity driver for the automotive industry (Hall B2, D107, 2:00–4:00 PM), while industry experts showcase breakthroughs in electric mobility (Hall B1, D10, 12:30–2:00 PM), energy storage and bidirectional charging (Hall B1, D10, 3:30–4:30 PM), and battery research (Hall B1, D10, 2:15–3:15 PM).
At the IAA Summit, the Networking Tours (daily at 9:45–11:15 AM, 1:00–2:30 PM, and 3:00–4:30 PM) and Mobility Meetings (twice daily at 10:00 AM and 1:30 PM) continue to offer visitors curated insights into the future of mobility. These guided tours provide exclusive access to selected exhibitor booths, where experts share firsthand knowledge on key industry trends and innovations.
A particular highlight: Autobahn GmbH will present its E|MPOWER project (Hall A2, D11, 12:00–1:30 PM), which is testing dynamic, inductive charging for electric vehicles while driving—on a dedicated test section of the A6 autobahn near Amberg in Bavaria.
Later in the day, attendees can explore how AI is becoming a productivity driver for the automotive industry (Hall B2, D107, 2:00–4:00 PM), while industry experts showcase breakthroughs in electric mobility (Hall B1, D10, 12:30–2:00 PM), energy storage and bidirectional charging (Hall B1, D10, 3:30–4:30 PM), and battery research (Hall B1, D10, 2:15–3:15 PM).
Several key conferences and forums will take place on September 10 as part of the IAA Summit’s expert program:
The electronica Automotive Conference (9:00 AM–6:00 PM, Room 03, ICM – International Congress Center Messe München) will explore the most pressing trends and challenges facing the automotive supply chain in a rapidly changing environment. The conference will focus on electrification, hydrogen, fuel cell and hybrid drives, battery-electric propulsion, interior and exterior lighting, supply chain resilience, CO₂ neutrality, sustainability, and recycling.
At the E.ON New Energy Experience 2025 (NeX25)—the exclusive energy and mobility summit co-hosted by IAA MOBILITY and E.ON—more than 1,000 participants, over 60 high-level speakers, and 25 partner companies will come together in Room 14 (9:00 AM–9:00 PM) to share insights and solutions for the energy and mobility transition. Topics will include charging infrastructure, energy storage, grid flexibility, and digital energy platforms—all explored in keynotes, panels, and deep-dive sessions.
The World New Energy Vehicle Congress (WNEVC) 2025 (2:00–6:00 PM, Room 5, ICM) is the most influential global event focused on new energy vehicles and will take place at IAA MOBILITY for the second time. This year’s edition will center on the evolving partnership between China and Germany, with a particular focus on e-mobility and industrial innovation. Key themes include digital transformation, artificial intelligence, and cross-border cooperation in industrial and supply chains.
Additional expert events throughout the day will address a wide range of future mobility topics:
Vehicle Data & Cybersecurity: “BSI in Dialogue – Cybersecurity and Vehicle Data: Opportunities and Challenges” (9:00 AM–1:00 PM, Room 12, ICM)
Global Realignment of Supply Chains: “VDA & IKB Industry Forum – Strategies for Automotive Suppliers” (10:00 AM–1:00 PM, Room 21, ICM)
Public Transit Challenges: “regiosignale – Shaping the Future of Public Transport” (11:00 AM–4:00 PM, Room 13, ICM)
IAA Africa Day 2025: Spotlight on African mobility innovation and cooperation (11:00 AM–2:30 PM, Room 11, ICM)
Best of Mobility Award Ceremony: Celebrating outstanding mobility solutions on the Summit Stage, Hall B2 (6:30–9:30 PM)
At the IAA Conference, the session "Why Diverse Mobility Is So Important" (Main Stage, Hall A2, 9:30–10:15 AM) brings together top executives including Dr. Sandra Wolf (CEO of Riese & Müller), Peter Bosch (CEO of CARIAD), Florian Huettl (CEO of Opel/Vauxhall and Managing Director of Stellantis Germany), and Dr. Arne Schneemann (Executive Board Member, DB Regio Bus at DB Regio AG). Together, they will discuss why diverse, inclusive mobility systems are critical for building sustainable and user-centered transport solutions.
Immediately afterward, the focus shifts to the global stage (Main Stage, Hall A2, 10:15–10:45 AM), where experts will explore why regions like Europe, China, and the U.S. rely on a globally interconnected automotive industry—not only to drive innovation, but also to ensure economic resilience and technological scalability.
At 11:00–11:45 AM, representatives from AWS and Siemens will discuss what it takes to create the right mindset—and organizational model—for working effectively with AI agents. As artificial intelligence moves beyond experimentation into real-world workflows, companies must adapt how they think, operate, and build their teams.
Later in the day, German race driver Sophia Flörsch will take the stage for a Visionary Talk, sharing her personal story of persistence, resilience, and ambition in a male-dominated industry. She will speak about her career setbacks, her comeback journey, and her aspirations for the future of racing.
In the afternoon, Google experts will present the session "AI's Transformative Role in Automotive" (Main Stage, Hall A2, 2:00–2:30 PM), offering insights into how artificial intelligence is reshaping every aspect of the vehicle lifecycle—from development to user experience.
This is followed by the session "Unlocking the Full Potential of Software-Defined Vehicles" (Main Stage, Hall A2, 3:00–3:45 PM), where leading industry voices including Jeff Chou (CEO and Co-Founder of Sonatus), Steve Basra (Global Head of Auto, Google Cloud), and Stephen Durach (SVP of Infotainment and Digital Products, BMW Group) will explore how software is turning cars into intelligent, continuously evolving platforms.
In the final Main Stage session of the day, "Autonomous Driving as an Opportunity for Connected, Multimodal Mobility" (Main Stage, Hall A2, 5:15–6:00 PM), experts will examine how autonomous vehicles can be integrated into seamless urban mobility ecosystems. The discussion will highlight the regulatory and infrastructure requirements needed—and the potential user benefits of frictionless mobility chains.
Meanwhile, the Yellow Forum will host an entire Cycling Afternoon (Hall A1, 2:45–4:30 PM). The session kicks off with a keynote from Christina Diem-Puello, CEO of Deutsche Dienstrad GmbH, who will speak about the future of sustainable bike leasing and her journey as a mobility entrepreneur. Following her keynote, a panel of experts from the cycling industry, urban mobility, and investment sectors will discuss what kind of bicycle the future needs and which strategies are key for long-term market success. Topics will include technical requirements, user expectations, business models, and the growing economic relevance of sustainable mobility solutions. Among the panelists are Wasilis von Rauch (Zukunft Fahrrad), Claudia Elif Stutz (German Federal Ministry for Digital and Transport), Frank Aldorf (Lemmo Future), and Inga Schlichting (DB InfraGO AG).
At the IAA Conference, the session "Why Diverse Mobility Is So Important" (Main Stage, Hall A2, 9:30–10:15 AM) brings together top executives including Dr. Sandra Wolf (CEO of Riese & Müller), Peter Bosch (CEO of CARIAD), Florian Huettl (CEO of Opel/Vauxhall and Managing Director of Stellantis Germany), and Dr. Arne Schneemann (Executive Board Member, DB Regio Bus at DB Regio AG). Together, they will discuss why diverse, inclusive mobility systems are critical for building sustainable and user-centered transport solutions.
Immediately afterward, the focus shifts to the global stage (Main Stage, Hall A2, 10:15–10:45 AM), where experts will explore why regions like Europe, China, and the U.S. rely on a globally interconnected automotive industry—not only to drive innovation, but also to ensure economic resilience and technological scalability.
At 11:00–11:45 AM, representatives from AWS and Siemens will discuss what it takes to create the right mindset—and organizational model—for working effectively with AI agents. As artificial intelligence moves beyond experimentation into real-world workflows, companies must adapt how they think, operate, and build their teams.
Later in the day, German race driver Sophia Flörsch will take the stage for a Visionary Talk, sharing her personal story of persistence, resilience, and ambition in a male-dominated industry. She will speak about her career setbacks, her comeback journey, and her aspirations for the future of racing.
In the afternoon, Google experts will present the session "AI's Transformative Role in Automotive" (Main Stage, Hall A2, 2:00–2:30 PM), offering insights into how artificial intelligence is reshaping every aspect of the vehicle lifecycle—from development to user experience.
This is followed by the session "Unlocking the Full Potential of Software-Defined Vehicles" (Main Stage, Hall A2, 3:00–3:45 PM), where leading industry voices including Jeff Chou (CEO and Co-Founder of Sonatus), Steve Basra (Global Head of Auto, Google Cloud), and Stephen Durach (SVP of Infotainment and Digital Products, BMW Group) will explore how software is turning cars into intelligent, continuously evolving platforms.
In the final Main Stage session of the day, "Autonomous Driving as an Opportunity for Connected, Multimodal Mobility" (Main Stage, Hall A2, 5:15–6:00 PM), experts will examine how autonomous vehicles can be integrated into seamless urban mobility ecosystems. The discussion will highlight the regulatory and infrastructure requirements needed—and the potential user benefits of frictionless mobility chains.
Meanwhile, the Yellow Forum will host an entire Cycling Afternoon (Hall A1, 2:45–4:30 PM). The session kicks off with a keynote from Christina Diem-Puello, CEO of Deutsche Dienstrad GmbH, who will speak about the future of sustainable bike leasing and her journey as a mobility entrepreneur. Following her keynote, a panel of experts from the cycling industry, urban mobility, and investment sectors will discuss what kind of bicycle the future needs and which strategies are key for long-term market success. Topics will include technical requirements, user expectations, business models, and the growing economic relevance of sustainable mobility solutions. Among the panelists are Wasilis von Rauch (Zukunft Fahrrad), Claudia Elif Stutz (German Federal Ministry for Digital and Transport), Frank Aldorf (Lemmo Future), and Inga Schlichting (DB InfraGO AG).
In the Open Space, visitors can once again embark on a journey of discovery along the Family Trail. At Station 3, the New Mobility Explorers by Riese & Müller offer a hands-on experience that brings the world of mobility to life for children. At Station 4 on Wittelsbacherplatz, Audi invites young visitors to take part in "Vorsprung durch Köpfchen"—a series of fun and challenging activities designed to test their creativity and problem-solving skills (11:00 AM – 9:00 PM).
On the Königsplatz stage hosted by Zukunft Nahverkehr (ZNV), Lena Kleinschmidt, Commercial Director at HOLON GmbH, and Ulrike Ulsamer, Project Lead of ALIKE at Hamburger Hochbahn AG, will discuss how public transport operators and private mobility companies can work together to shape the future of autonomous public transit.
Meanwhile, at the Citizen Lab on Marienplatz, the session "Driving the Future: How We Can Support Mobility Startups" (2:00–2:30 PM) explores how academic institutions and industry players are joining forces to accelerate startup growth in the mobility space.
Also at the Citizen Lab, Bayern Innovativ offers a forward-looking perspective with the session “How Will We Get from A to B in 2035? Mobility Trend Radar: More Than a Crystal Ball” (4:30–5:00 PM), providing thought-provoking insights into the future of transport. This is followed by the session "Navigating Everyday Life Without Barriers: How Mobility Can Work for People with Visual Impairments" (5:15–6:00 PM), which addresses how inclusive design and smart solutions can empower people with visual disabilities to move safely and independently through daily life.
The day wraps up with a live performance by Munich-based band BLŸTE, who will take the stage at 8:00 PM on the Siegestor stage at Geschwister-Scholl-Platz, delivering an energetic mix of indie, punk, and synth-pop.
On the exhibition grounds, trade visitors can experience automated driving in action during live ADAS & Telematics demonstrations.
Across the Summit and downtown Munich, more than 232 vehicles from 22 different exhibitors are available for test drives—offering a first-hand look at the latest in next-gen mobility.
Out on the A94 motorway, the C-ITS Roadshow demonstrates how vehicles and infrastructure can communicate seamlessly—showcasing the future of cooperative intelligent transport systems.
Cycling and e-bike enthusiasts are also in for a treat:
The Cycling & Micromobility Course on Ludwigstraße offers a dynamic test environment with multiple urban modules.
The 4-kilometer Cycling Test Track in the English Garden invites visitors to explore the newest bikes and e-bikes in one of Munich’s most scenic green spaces.
Adding even more depth to the experience, companies like Bosch, Mahle, Snapdragon, and INYO Mobility are showcasing their latest technologies through Innovation Cases—both at the exhibition grounds and in the Open Space.
On the exhibition grounds, trade visitors can experience automated driving in action during live ADAS & Telematics demonstrations.
Across the Summit and downtown Munich, more than 232 vehicles from 22 different exhibitors are available for test drives—offering a first-hand look at the latest in next-gen mobility.
Out on the A94 motorway, the C-ITS Roadshow demonstrates how vehicles and infrastructure can communicate seamlessly—showcasing the future of cooperative intelligent transport systems.
Cycling and e-bike enthusiasts are also in for a treat:
The Cycling & Micromobility Course on Ludwigstraße offers a dynamic test environment with multiple urban modules.
The 4-kilometer Cycling Test Track in the English Garden invites visitors to explore the newest bikes and e-bikes in one of Munich’s most scenic green spaces.
Adding even more depth to the experience, companies like Bosch, Mahle, Snapdragon, and INYO Mobility are showcasing their latest technologies through Innovation Cases—both at the exhibition grounds and in the Open Space.