IAA MOBILITY 2027
B2C-focused exhibitors
Showcase your brand, products, and innovations to a broad audience at the IAA Open Space and create direct, hands-on experiences at some of the most prominent locations in downtown Munich.
- Exhibitors
- IAA 2027
- B2C-focus
The IAA Open Space will take place in downtown Munich from September 7–12, 2027, bringing mobility directly to the public. At some of the city’s most prominent locations, companies will showcase their products, brands, and innovations to a broad audience and create direct connections with potential customers.
Use the IAA Open Space to reach new target groups, bring your brand to life, and engage directly with visitors.
A variety of participation opportunities are available to help you achieve your goals. From exhibition spaces and sponsorship and activation formats to test drives and live demonstrations, the IAA Open Space offers the right formats for your objectives.
The IAA Open Space for visitors and the general public in downtown Munich
Showcase the mobility of tomorrow in the heart of Munich.
Inspire new target audiences with your company. Reach the general public as well as professional visitors and turn visitors into potential customers.
Create lasting emotional connections with potential customers and let visitors experience your mobility solutions firsthand. Use the IAA Open Space as a platform for innovative product experiences, test tracks, shows, and entertainment, such as the Family Trail or concert stages.
Engage in dialogue with the public and discuss your vision at the IAA Citizens Lab. Benefit from direct feedback from future partners or entirely new user groups.
- Exhibition spaces in downtown Munich
- Sponsorship opportunities at the Siegestor Stage
- Inspire people of all ages and become part of the IAA Family Trail
- Brand activations at the Munich Festival of Lights
- Thematic integration into the IAA Citizens Lab
- Additional marketing and sponsorship opportunities
Let visitors experience your products live and in person.
Engage people by showcasing your products directly on-site. Bring autonomous vehicles, zero-emission passenger cars and motorcycles, bicycles, e-bikes, and micromobility solutions to the streets and let the public try them out.
Create memorable experiences that customers and professional visitors will not forget.
Engage directly with your target audience and receive feedback on your products, concepts, and technologies.
- Test drives of your mobility solutions
- Cycling Test Track in the English Garden
- Cycling & Micromobility Course
- Live demonstrations of your innovation use cases
- Various sponsorship opportunities
In downtown Munich
