September 7–12, 2027
IAA Experience
The experience format in downtown Munich and at the trade fair grounds. For unique experiences that leave a lasting impression.
The IAA Experience is the hands-on experience format of IAA MOBILITY. This is where Professional visitors at the Summit and the public in the Open Space can experience for themselves what climate-neutral mobility of the future feels like.
From e-bikes to autonomous vehicles, from driver assistance systems to charging infrastructure, a range of participation options makes it possible to present vehicles, technologies, and concepts live and up close.
The IAA Experience is the hands-on experience format of IAA MOBILITY. This is where Professional visitors at the Summit and the public in the Open Space can experience for themselves what climate-neutral mobility of the future feels like.
From e-bikes to autonomous vehicles, from driver assistance systems to charging infrastructure, a range of participation options makes it possible to present vehicles, technologies, and concepts live and up close.
IAA Experience 2025 by the numbers:
-
12300
Passenger vehicle test drives
in more than 230 vehicles -
500
guided ADAS rides
in 30 vehicles -
3100
Cycling test
rides -
1000
Test rides on the
cycling course
During IAA MOBILITY, Professional visitors at the Summit and private visitors in the Open Space have the opportunity to test a wide range of vehicles from different manufacturers. A departure point at the Summit, along with several departure points in the Open Space, invites visitors to take part in individual, guided test drives. The locations of participating exhibitors as well as the vehicle models will soon be available in our official IAA MOBILITY app.
Experience ADAS and telematics systems in action. Participating exhibitors offer guided drives on public roads during the Summit, departing from exclusive starting points in the immediate vicinity of the exhibition halls.
At the Summit, various exhibitors showcase their innovative products in areas such as driver assistance systems, autonomous driving, smart city infrastructure, charging infrastructure, and more.
Participating manufacturers can be found at various locations throughout the Open Space. There, you can borrow the latest industry innovations free of charge and test them on a 4-kilometer loop through the English Garden.
Test the latest bicycle innovations free of charge on our varied course elements in the Open Space. You can find participating manufacturers at various locations throughout the Open Space.
Overview of IAA Test Drive Exhibitors from 2025:
Overview of ADAS Exhibitors from 2025:
Overview of Cycling & Micromobility Exhibitors from 2025:
IAA Experience
Frequently Asked Questions and Answers
The IAA Experience is the hands-on experience format of IAA MOBILITY. Exhibitors provide a wide range of mobility options from bicycles and micromobility to passenger cars for visitors to test. The focus is on directly experiencing modern mobility. Passenger cars can be driven both in the city and on the highway. Micromobility options such as e-bikes, e-scooters, and cargo bikes can be tested in the Open Space.
At IAA MOBILITY 2027, there will be a wide range of testing opportunities. Zero-emission passenger cars will be available as part of the “Test Drives” at several departure points in the Open Space as well as at one departure point at the Summit.
ADAS and telematics systems can be tested at the Summit. Interested visitors can register at the exhibition area of the participating exhibitor. The departure points are located in the loading yards.
At the Cycling & Micromobility Course (northern Ludwigstrasse, Open Space), bicycles, e-bikes, cargo bikes, and scooters can be tested under real road conditions.
At the Cycling Test Track in the English Garden (northern Ludwigstrasse, Open Space), bicycles and e-bikes can be tried out without a license plate requirement. The bikes are issued at the booth spaces of participating exhibitors on northern Ludwigstrasse.
All testing opportunities are organized by the participating exhibitors. More information will soon be available on the IAA MOBILITY website. All registered exhibitors and participating vehicles will also be listed in the “IAA Experience” section of the official IAA MOBILITY app soon.
Test drives can be reserved in advance through the booking tools of participating exhibitors, if such a tool is available. Visitors will soon find the link to the respective booking tool in the vehicle listing in the IAA MOBILITY app.
In addition, registration is also possible on site at the respective departure points. For the Cycling Test Track in the English Garden, visitors can rent their desired bicycle or e-bike directly at the exhibitor booths in the Open Space and then head to the test track. For the Cycling & Micromobility Course, visitors can rent their preferred bicycle, e-bike, cargo bike, or scooter at the exhibitor booths in the Open Space and then proceed to the registration container at the course to sign up for a ride.
No registration is required for the bus shuttle. Visitors can hop on for free at the designated stops and ride along.