IAA MOBILITY 2025 | Main Stage
Why E-Bikes Are Shaping the Future - Christina Diem-Puello - IAA MOBILITY 2025
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The future of mobility isn’t just about cars or bicycles—it’s about connectivity. Experience Christina Diem-Puello’s powerful keynote at the IAA MOBILITY Yellow Forum on the vital role of the bicycle industry within the broader mobility landscape.
In this inspiring talk, Christina Diem-Puello—CEO of Deutsche Dienstrad and President of the Association of German Women Entrepreneurs—takes the audience on a journey from decades of family tradition in bicycle manufacturing with Winora and Haibike to the forward-looking urban mobility of tomorrow.
She calls on automakers, urban planners, tech innovators, and the bicycle industry to break down silos and forge new alliances. From mobility as a basic human need to the integration of e-bikes into smart city infrastructure, this keynote is a passionate call for cross-industry collaboration to shape a sustainable and innovative future.