IAA Startups

Important information about the organization, planning and implementation of presentations on the exhibition grounds can be found in our Organizational & Technical Guidelines.

1.1 Registration

1.1.1 How can I apply for a stand at the IAA MOBILITY as a startup?
Click the following link to go to our application form: IAA MOBILITY 2025 - Summit startup application

1.1.2 Until when can I register at the IAA MOBILITY as a startup?
The registration deadline is June 30, 2025.

1.1.3 When will I receive the invoice for the stand that I have booked?
Invoices will be issued from the end of May. Please note that it is not possible to make payments using a credit card. In Germany as well as in the EU, bank transfer is the customary mode of payment in the B2B sector.

Our IT landscape is structured keeping bank transfers in mind, thus optimizing processes significantly. Credit card payments are not integrated in our IT architecture.

Therefore for events taking place in 2025 and thereafter, we cannot accept payments using credit cards and would like to request for your understanding in this matter. In this context, please note that you as a customer are not entitled to a specific mode of payment. For payments using credit card with integrated transfer, there are various transfer service providers such as Wise, Paysend or Remitly that you can use. That way, your payment will be integrated into our IT landscape and, upon providing the invoice number, will also be automatically matched with the open invoice. Please always cite the invoice number when making a payment.

1.2 Stand allocation

1.2.1 During which period and timing should my stand be manned?
Exhibitors are under obligation to keep their exhibition stands manned and accessible to visitors during the opening hours from 8:00 a.m. - 6:00 p.m. September 8 and from 9:00 a.m. - 6:00 p.m on September 9 – 12.

2.1 Stand construction

2.1.1 Where are the Startup Areas located and how big are they?The Startup Areas are located in Halls A2, B2 and B3. A total of around 100 startups will be represented in the Startup Areas

2.1.2 What are the available stand construction packages and what do they include?

For Startups, we offer cost-effective ‘all-inclusive’ packages. You will find an overview of the startup packages here: Startup Area Packages IAA MOBILITY 2025.

If you require additional technical equipment (such as WIFI) over and above the technical equipment included in the package, you can book this via the exhibitor store until June 30, 2025. Later orders are subject to a surcharge.

If you have any questions about the stand construction and graphic surfaces, you can directly get in touch with our stand construction partner meplan GmbH.
Contact: Leo Vötterl.

2.1.3 Can I bring my own furniture to the stand?
Since the Startup Packages are complete packages in themselves and we thus cannot reduce the costs any further, we would request you to refrain from bringing your own furniture.
You can use the following link to book additional equipment for your stand construction through our stand construction partner meplan: IAA MOBILITY 2025
Please take a note of the elements that are already included in the Startup Package to avoid double booking. Additional equipment can be booked until August 5, 2025 (6:00 p.m.).

2.1.4 Can furniture be removed or relocated?
Yes, furniture can be removed, rearranged or additionally ordered during the planning phase through our stand construction partner meplan: IAA MOBILITY 2025.

2.1.5 Can additional sockets be ordered?
Additional sockets can be ordered from meplan (IAA MOBILITY 2025) until August 5.

2.1.6 Where can I order an additional monitor?
Additional monitors can be ordered from our stand construction partner meplan

2.1.7 Which file format does the monitor require?
The monitor supports the MP4 file format. Please test your files and ensure that they work on the monitor before the actual exhibition starts.

2.1.8 Is it possible to bring roll-ups or posters?

• Roll-ups may be set up on the exhibition stand.
• Posters may only be put up on white surfaces with Tesa Powerstrips. At the end of the exhibition, everything must be removed without leaving any residue behind. Else, we would have to charge you a cleaning fee for the same.
• Wooden walls may not be covered or damaged.

2.1.9 What are the dimensions of the rack shelves (Startup Package L)?
The dimensions of the shelves are 100 cm (width) x 20 cm (depth).

2.2 Graphic surfaces

2.2.1 What are the available graphic surfaces and which ones are included in the stand package?
Depending on the startup package that you book, graphic printing of your company logo may be included in it.

Logo size package S: (width) x (height) 2000 mm x 450 mm

Logo size package M & L: (width) x (height) 3000 mm x 450 mm

There is also a large, white graphic panel (package S: 100 x 300 cm; M/L: 200 x 300 cm) for additional digital printing on film, which would be charged as an additional service.

2.2.2 When do I send the graphic file to where?
Please send your graphic file by August 05, 2025 at the latest to our stand construction partner meplan GmbH. Contact: Leo Vötterl.

2.2.3 How much does digital printing on film cost?The price per square meter for printing is €96 and is charged as an additional service. You can decide whether you want to print the entire graphic panel or just a part of it. You will receive the printing requirements and further information from our stand construction partner meplan GmbH when you place your order.
Contact: Leo Vötterl.

2.2.4 Is it possible to take the graphic panel with me after the event?
No. The panels will be reused by Messe München after the event.

3.1 When do I get access to the exhibitor shop?
You will get access to the exhibitor shop a few days after the booking confirmation of your stand has been sent to you. Click here to go to the exhibitor shop.

3.2 Where can I provide my media entry (logo, company description, etc.)?
As soon as you have access to the Exhibitor Shop, you can provide your media entry under ‘Marketing/PR Services’. This data will be published in the exhibitor directory as well as made available in the IAA App.

3.3 Until when can I book additional technical equipment?
If you require additional technical equipment (such as WIFI) over and above the technical equipment included in the package, you can book this via the exhibitor store until June 30, 2025. Later orders are subject to a surcharge.

4.1 How many exhibitor passes will I receive as an exhibitor at the IAA Summit?
The following exhibitor passes are included in every booked package: Package S: 2 exhibitor passes, Package M: 4 exhibitor passes, Package L: 6 exhibitor passes.

4.2 What does the Ticket Flat Rate included in the Startup Package mean?
In addition to the exhibitor passes, the stand rental includes a Ticket Flat Rate, which you can use to book one-day guest tickets or half-day tickets. The Ticket Flat Rate varies depending on the stand space that you have rented. If you book tickets over and above the flat rate, these will be charged additionally after the end of the event.

4.3 How can I redeem the Ticket Flat Rate?
You can redeem the Ticket Flat Rate in the exhibitor shop under the ‘Passes and Tickets’ tab.

4.4 Can I choose not to take the Ticket Flat Rate?
This is not possible since it comes with the entire package.

4.5 Will I get the money for the Ticket Flat Rate back if I don't use it or use only a part of it?
No. This is a package price that includes the Ticket Flat Rate.

Various startup events will take place at the IAA MOBILITY 2025 with the aim of bringing startups, investors, VCs and industry leaders together.

5.1 Founders Fight

The Founders Fight is a pitch duel in which two startups compete against each other. Each team has one minute to pitch, one minute to attack and one minute to defend. Experts ask challenging questions to the teams, but in the end, it is the audience who decides the winner. Just like in the real world, the market always has the last word.

The Founders Fight will be one of the innovation highlights at the Yellow Forum on September 11, 2025, with special focus on startups from the mobility, tech and sustainability sectors.

All startups that are registered as exhibitors in the Startup Area with their own stand or as co-exhibitors at the IAA MOBILITY can apply for the Founders Fight free of charge. Click here to go to the application: https://www.fightnight.foundersfight.club/iaa-mobility-2025

Following the Founders Fight, we have planned a Get-Together to give participants and visitors to the Founders Fight the opportunity to network directly after the event. Further information about this will follow.