Together, they explore strategic growth opportunities, investment potential, and emerging business models in the rapidly evolving world of micromobility and the bicycle industry.

During the conversation, the speakers discuss why bicycles and e-bikes are becoming increasingly important for sustainable cities and how the market is shifting from traditional product-based business models toward data-driven platform ecosystems. Anna Buchmann explains how transparent and structured product data across the entire supply chain can improve efficiency, reduce costs, and help companies future-proof their operations. Frank Aldorf, meanwhile, shares insights on brand strategy and innovation in the cycling market—and why successful mobility solutions require more than just a great product. They also depend on a broader ecosystem that includes services, community engagement, and digital platforms.

The discussion also touches on investment and partnerships within the micromobility sector. The guests examine how startups can collaborate with established companies, why strategic partnerships are essential for growth, and what role venture investors play in transforming the industry. A key focus is the question of how cities must be designed and organized in the future so that micromobility becomes the preferred mode of transport for short distances.

You can listen to the IAA MOBILITY Visionary Club Podcast on all major podcast platforms. The series is produced in collaboration with the Boston Consulting Group.

Now available on Spotify, Apple Podcasts, Audible and everywhere else you get your podcasts.