Live Episode 1
In the first live episode of the Visionary Club Podcast at IAA MOBILITY, our host Sarah Harman welcomes Sören Holz, VP Strategy, Business Development, Customer Care at BMW
In the first live episode of the Visionary Club Podcast at IAA MOBILITY, our host Sarah Harman welcomes Sören Holz, VP Strategy, Business Development, Customer Care at BMW
- Visionary Club
- Podcast
- Season 3
- Visionary Talk with Sören Holz
In the first live episode of the Visionary Club Podcast at IAA MOBILITY, our host Sarah Harman welcomes Sören Holz, VP Strategy, Business Development, Customer Care at BMW.
In the first live episode of the Visionary Club Podcast at IAA MOBILITY, our host Sarah Harman welcomes Sören Holz, VP Strategy, Business Development, Customer Care at BMW.
Sören Holz offers fascinating insights into the transformation from a traditional aftersales business to a holistic approach to customer support and care. He explains why the customer journey extends far beyond the purchase itself and how BMW is redefining the ownership experience with Proactive Care. The focus is on predictive maintenance, digital services via the MyBMW app, remote diagnostics, and personalized communication designed to build trust and peace of mind.
We discuss BMW’s “Relax, we care” service philosophy, the use of AI in customer interactions, and the expansion of Proactive Care to the MINI brand. Sören Holz also explains why customer loyalty is a crucial competitive advantage and how BMW is modernizing its dealer networks and service processes to exceed customer expectations worldwide.
Where can you listen to the podcast?
The episodes of the IAA MOBILITY Visionary Club podcast can be heard on all known podcast platforms. It is produced in cooperation with the Boston Consulting Group.
Now streaming on Spotify, Apple Podcasts, Audible , and everywhere else you get your podcasts.
