Episode 15
In the fourteenth episode of the IAA MOBILITY VISIONARY CLUB, we take a look back at IAA MOBILITY 2025.
In the fourteenth episode of the IAA MOBILITY VISIONARY CLUB, we take a look back at IAA MOBILITY 2025.
- Visionary Club
- Podcast
- Season 3
- Visionary Talk with Dirk Adelmann
In the fifteenth episode of the Visionary Club Podcast, our host Sarah Harman welcomes Dirk Adelmann, CEO of smart Europe GmbH.
In the fifteenth episode of the Visionary Club Podcast, our host Sarah Harman welcomes Dirk Adelmann, CEO of smart Europe GmbH.
Dirk shares fascinating insights into the brand’s transformation — from its shift to an all-electric lineup and its streamlined business model to the unique German-Chinese joint venture structure between Mercedes-Benz and Geely. Together, they discuss how innovation, design excellence, and customer feedback come together to shape a future-oriented approach to mobility.
Dirk also talks about smart’s pioneering role in digital services, over-the-air updates, the integration of artificial intelligence in vehicles, and the development of the new #2 — a modern reimagining of the classic two-seater designed for the urban era.
Where can you listen to the podcast?
The episodes of the IAA MOBILITY Visionary Club podcast can be heard on all known podcast platforms. It is produced in cooperation with the Boston Consulting Group.
Now streaming on Spotify, Apple Podcasts, Audible , and everywhere else you get your podcasts.
