IAA MOBILITY 2027: 58 percent more exhibitors

• 166 exhibitors already registered
• Booked exhibition space 69 percent above the November 2024 level, already at 79 percent of the final 2025 total
• New and returning brands such as Geely, Xiaomi, Zeekr, MediaTek, and Tenneco
• Civey survey: 72 percent see IAA MOBILITY as an important economic factor
• New Spotlight Theme Days

About ten months ahead of IAA MOBILITY 2027, registrations are well ahead of the previous edition: 166 exhibitors have already registered, 58 percent more than at the same point two years ago. They include many companies exhibiting in Munich for the first time or returning after a break. The German Association of the Automotive Industry (VDA) and Messe München announced the figures today at the IAA MOBILITY Media Breakfast, the first press event for IAA MOBILITY 2027. At the same time, a representative Civey survey shows that IAA MOBILITY enjoys broad support in Munich.

More exhibitors, more space, earlier bookings

Returning exhibitors from IAA MOBILITY 2025 and numerous new registrations are driving this growth. Booked exhibition space is 69 percent above the November 2024 level. It has already reached 79 percent of the final exhibition space booked in 2025. For the previous edition, that level was reached at the end of March, about five months later. Eighteen percent of exhibitors are expanding their presence compared with 2025. Passenger car manufacturers are expanding their presence particularly strongly. They have already booked 21 percent more space than they did in total for IAA MOBILITY 2025, with growth at both the IAA Summit and the IAA Open Space. More registrations are expected, as only the first registration deadline has passed.

“The fact that so many companies are committing to IAA MOBILITY 2027 this early is a strong signal – for both the event and Munich as its host city,” says Jürgen Mindel, Managing Director of the VDA.

Established brands and new names

Registered manufacturers include AITO, Audi, BMW, BYD, Cupra, Hyundai, Kia, Leapmotor, Lucid, Mercedes-Benz, Opel, Polestar, Porsche, smart, Volkswagen, and XPENG. Suppliers and tech companies include Aumovio, AWS, Bosch, CATL, Denso, HERE, Horizon Robotics, Hyundai Mobis, Kirchhoff, MAHLE, Mobileye, MOMENTA, Qualcomm, Schaeffler, Valeo, and ZF. Companies new to or returning to IAA MOBILITY include Geely, MG Motor, MediaTek, Hutchinson, Tenneco, Xiaomi, and Zeekr. More than one in two exhibitors comes from outside Germany. After Germany, China, the United States, and Italy account for the most exhibitors so far.

IAA Open Space nearly fully booked

Bookings for the IAA Open Space in downtown Munich are growing particularly quickly. Around 85 percent of the space ultimately occupied by exhibitors in 2025 has already been booked. Many squares and streets are already fully booked, with demand significantly exceeding available space in some locations. The Test Drives are also shaping up to offer a strong lineup. Eight manufacturers have already registered 95 vehicles for Test Drives in the IAA Open Space.

Broad public support for IAA MOBILITY as an economic factor and driver of innovation

Since moving to Munich in 2021, IAA MOBILITY has become a fixture on the city’s event calendar. The event brings the international industry together and also matters to local residents. That is reflected in the findings of a representative survey conducted by polling institute Civey on behalf of the VDA and Messe München.*

• 72 percent of respondents believe IAA MOBILITY plays an important role for Munich and Bavaria as places to do business.
• 68 percent believe IAA MOBILITY strengthens Munich as a center for innovation.
• 60 percent are convinced that the free event areas downtown make new mobility options easier to experience firsthand. This confirms a central idea behind IAA MOBILITY: showcasing mobility at the Exhibition Grounds while making it accessible and tangible in the heart of the city.

“IAA MOBILITY is one of the major events that help define the city. Especially in challenging times, it shows that Munich is investing in the future and giving everyone a chance to experience it through IAA MOBILITY,” Mindel says of the results.

Support among younger people is particularly notable. Among 18- to 29-year-olds, agreement with the three questions ranges from 60 to 72 percent, similar to the high levels seen across the population as a whole. IAA MOBILITY and the issues facing the mobility industry are also generating interest and a positive response among young people.

Christian Vorländer, Head of the Mobility Business Unit at Messe München, adds, “As organizers, we see these results above all as a mandate to reach even more people in 2027, across all generations. IAA MOBILITY gives everyone the chance to experience mobility firsthand. There’s room for everyone in the Open Space, whether at the Citizen Lab, where people can openly exchange different perspectives, on a test drive as part of the IAA Experience, or on the Family Trail. Anyone who wants to help shape the mobility of tomorrow is in the right place.”

New Spotlight Theme Days focus on a different topic each day

At the Media Breakfast, the VDA and Messe München also offered a first look at what’s new in the IAA MOBILITY 2027 program. A key addition is the debut of the Spotlight Theme Days. Each day of the event will have its own main theme. The 2027 program, especially at the IAA Summit on the Munich Exhibition Grounds, will focus on Geopolitics & Supply Chain, AI, Software-defined Vehicles & Autonomous Driving, Battery Tech & Charging, and Industry Transformation.

Industry perspectives from Amazon Web Services and BMW

Alexander Lenk, Head of Solutions Architecture Automotive & Manufacturing EMEA at Amazon Web Services, and Alexander Bilgeri, Vice President Communications, Human Resources, Production, Purchasing and Sustainability at BMW, also offered industry perspectives on the future of mobility at the Media Breakfast.

“German engineering has helped shape mobility for generations, and today much of the innovation is happening in software. Vehicles now learn, understand natural language, receive updates, and get better long after they leave the factory. Cloud infrastructure, data, and generative AI make that possible. Engineers can use AI to generate code, test cases, and thousands of driving scenarios and test them virtually before a vehicle goes on the road. The BMW Group shows what that means in practice. It trains AI models for more than 25 million vehicles and is increasingly bringing AI directly into the driving experience. You can see what this means firsthand at IAA MOBILITY, where manufacturers, suppliers, startups, and cities come together in one place, share what works, and form partnerships that move mobility forward,” says Dr. Alexander Lenk, Head of Solutions Architecture Automotive & Manufacturing EMEA at Amazon Web Services.

“IAA MOBILITY gives us the opportunity to show what Germany can achieve in industry and technology. What matters is explaining innovations in a way people can understand, making their real-world impact visible, and discussing the future of Germany as an industrial base,” says Alexander Bilgeri, Vice President Communications Human Resources, Production, Purchasing and Sustainability at BMW.

IAA MOBILITY 2027 will take place in Munich from September 7 to 12, 2027, with Press Day on September 6.

*About the survey

On behalf of the VDA and Messe München, polling institute Civey surveyed 1,000 people from Munich, Dachau, Ebersberg, Erding, Freising, Fürstenfeldbruck, and Starnberg online from October 1 to 19. The results are representative of residents ages 18 and older.

Select registered companies as of November 1, 2026

Manufacturers: AITO, Audi, AVATR, BMW, BYD, Changan, Chery, Cupra, Denza, GAC, Geely, Hyundai, Kia, Leapmotor, Lucid, Lynk & Co, Mercedes-Benz, MG Motor, OMODA & JAECOO, Opel, Polestar, Porsche, SAIC, smart, Volkswagen, Xiaomi, XPENG, Yangwang, Zeekr

Suppliers and tech companies: AISIN, Aumovio, AWS, BorgWarner, Bosch, Boysen, CATL, Clarios/VARTA, Deeproute, Denso, DLR, Eclipse Foundation, ElringKlinger, European High-Tech Pavilion, EVE Energy, Farasis, HERE, Hesai, Horizon Robotics, Horse Powertrain, Hutchinson, Hyundai Mobis, Kirchhoff, KOSTAL, MAHLE, MediaTek, Mobileye, MOMENTA, Nidec, Qualcomm, Rimac Technology, Schaeffler, Sonatus, Tenneco, ThunderSoft, Valeo, Vodafone, ZF