IAA MOBILITY Success Stories
Mercedes-Benz
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Eight months after IAA MOBILITY 2025, Mathias Geisen, Member of the Board of Management at Mercedes-Benz Group AG Sales & Customer Experience, explains in our interview why participating in IAA MOBILITY 2025 was a huge success for his company, what the benefits of attending were, and why he wants to participate in IAA MOBILITY 2027 with Mercedes-Benz Group AG again.
What was your greatest success at IAA MOBILITY 2025?
Well, showing the all-new electric GLC to the world at IAA MOBILITY 2025 was a true highlight for me, as we introduced the model that marked a turning point in the mid-size segment. The GLC combines iconic design, everyday practicality, intelligence, and dynamic performance that excites while staying true to what customers love most about it. At the same time, the GLC perfectly embodies our brand promise: Welcome home. That feeling of comfort, safety, and belonging serves as the guiding principle for our presence at IAA MOBILITY 2025 and shaped how visitors experience our products firsthand.
Why are you planning to participate in IAA MOBILITY 2027? What’s the key benefit for you?
As the inventor of the automobile, we have been shaping mobility for 140 years. So, being part of the IAA MOBILITY is simply part of our DNA. It gives us the perfect opportunity to showcase our latest innovations while connecting with people and bringing our brand to life, so customers and fans feel welcome in every interaction with our brand. What really stands out for me is the personal exchange. These conversations inspire what matters, guiding us to create the most desirable cars for our customers.