IAA MOBILITY 2023
The program of the IAA Open Space is now available
From September 5 to 10, the IAA Open Space incl. IAA Experience will take place in Munich as part of the second edition of IAA MOBILITY.
For 6 days, the most exciting mobility solutions of tomorrow will be brought to life in the heart of Munich at the city's most exciting locations - from Ludwigsstraße, Odeonsplatz, Königsplatz, Residenzhöfe, Wittelsbacherplatz, Max-Josef-Platz, Marienplatz, Hofgartenstraße. Best of all, a visit to the IAA Open Space is free and open to all visitors. The program was presented at a press conference in Munich.
Exhibitors and stage line-up at the IAA Open Space
Visitors to the Ludwigstrasse and the Odeonsplatz can expect exhibitors such as Opel, BYD, LEGO, Volkswagen, Renault, Webasto, Brose, Bosch, holoride, smart, scool, Auto Club Europa, DLR, the Mobilitätsregion Ingolstadt and the Bavarian State Ministry for Housing, Construction and Transport.
In addition, a varied program will take place on an area of around 300 square meters in the Ludwigstrasse, including bicycle training with well-known BMX athletes, a BMX stunt training for kids and various shows by YouTube celebrities from London. The German Art Bike Show Group will also be present with a show and various interactive programs.
The Königsplatz will once again be home to the IAA Open Space's largest stage. Here, visitors can enjoy a varied entertainment program in a relaxed, chill-out atmosphere from 12 pm to 8 pm daily (on concert days in the evening until 4-5 pm due to renovation works) - with music and artist acts, hands-on activities, a children's and family program, and food and beverage stands. In the evening, visitors can look forward to three open-air concerts on the large festival stage in front of the Prophylaxe, starting at 8 pm. The bands Bruckner and the Kytes will perform on Tuesday, Levent Geiger and Leony on Thursday, and Glockenbach feat. ÁSDÍS and Moss Kena on Saturday. On Sunday there will be a special program for children. On the one hand, the DONIKKL Crew around the songwriter DONIKKL will give a children's concert. On the other hand, the moderator, reporter and curator Tobi Krell, best known from KiKA, will get to the bottom of questions of knowledge. The Königsplatz stage will be supported and accompanied by Radio Arabella, the official IAA MOBILITY radio partner.
World premieres and test tracks at the IAA Open Space
Next to the stage, visitors will find exhibitors such as ADAC, EnBW, Ford, Rimac Automobil, Stromer, Tempus, XPENG and Tesla. In the Residenzhöfe, visitors can find exhibitors such as CUPRA (Kaiserhof), Autostadt (Brunnenhof) and Mercedes-Benz (Apothekenhof).
At the Wittelsbacherplatz, Porsche and Audi will also be present. At the Max-Joseph-Platz, BMW, MINI and BMW Motorrad will once again be present. And in the Hofgartenstraße, visitors will find the stands of Riese & Müller, Specialized, EVOC, 3T, i:sy, Kettler, Bosch, Mubea, Ca Go Bike, Company Bike, Volkswagen Leasing, Süddeutsche Zeitung and Fritsch & Wetzstein Verlag.
In order to give people access to efficient, safe, comfortable and sustainable mobility solutions, more than 150 vehicles will be available for test drives at a total of six departure and arrival points at the IAA Open Space. Automotive companies offering test drives of production models as part of the IAA Experience include AUDI (20 vehicles), BMW (10 vehicles), BYD (20 vehicles), Ford (5 vehicles), Holoride (6 vehicles), Lotus (3 vehicles), Mercedes-Benz (30 vehicles), Porsche (20 vehicles), Volkswagen (10 vehicles) and XPENG (4 vehicles). Car test drives can be booked in advance via the
participating exhibitors' booking tools. Visitors will find the link to the booking tool in the entry for the particular vehicle in the IAA MOBILITY App. Visitors can also register for test drives on site at the designated departure points. Interest in the 2021 test drives was already very high and quickly booked up.
Test tracks, Cycling Activation Area and Cycling Test Track in the IAA Outdoor Area
The highlight for cycling fans in the city center: for the first time, bikes and micromobility products can be tested on two signposted routes of different lengths on the Cycling Test Track in the English Garden.
In addition, a Cycling Activation Area awaits cycling fans in Ludwigsstraße: an area with cycling fun for the whole family: from pedelec courses for seniors to BMX tips for kids, the entire spectrum of age groups and interests in cycling will be covered.
In addition, there will be the Modular Pumptrack by S'COOL & Parkitec, a bike course for kids, organized bike tours through Munich in cooperation with a local gallery and Biketour.guide, a rideout with bike influencer "Jake100" and, in cooperation with VeloConcerts, two unique mobile stages for artists that can be transported by cargo bike and set up in just a few minutes. These stages will perform at two IAA Open Space locations - Ludwigstrasse at the Cycling Activation Area and Hofgartenstrasse.
The Citizens Lab at the IAA Open Space
At IAA MOBILITY, the Citizens Lab will once again be live and open air on more than 1,000 square meters at Marienplatz in front of the Munich City Hall. In various workshops and sessions, citizens, interest groups, visitors and representatives from politics, science and industry will engage in a dialog at eye level and discuss the mobility of the future. At the same time, the Citizens Lab invites people to get involved. It will host literary competitions and film evenings on the topics of mobility, climate protection and urban development. The Technical University of Munich, MCube, the City of Munich's Disabled Advisory Council, the Bavarian Broadcasting Corporation and Munich Airport will be among the exhibitors presenting the latest scientific findings and mobility projects, as well as their ideas on how these projects could be implemented in cities.
The Citizens Lab also has something in store for young mobility fans: Under the creative guidance of the Little ART organization, children can paint every morning and show how they imagine their very own city of the future. Registration is required for the children's program in the Citizens Lab.
Children's program at the IAA Open Space
Young mobility fans can also immerse themselves in the fascinating world of mobility at other locations in the IAA Open Space. For example, the little ones can take part in an exciting course or take their first steps towards a driver's license at the Children's Driving School.
The Family Trail, sponsored by Volkswagen, is a treasure hunt that takes children of all ages through the IAA Open Space. Young visitors can experience exciting activities at 14 stations. Once they have collected a stamp at four stations of their choice, they will receive a LIAA medal at the end of the Family Trail.
And: The Mascot Summit, an initiative of Blicki e.V., will also be held on September 9 to draw attention to the need for greater road safety for children. The initiative has already helped more than 60,000 children to sharpen their awareness of road safety.
IAA MOBILITY Metaverse Experience at the IAA Open Space
IAA MOBILITY, the world's leading platform for mobility, sustainability and technology, is presenting a unique exhibition and experience show in the IAA Open Space: the IAA MOBILITY Metaverse Experience.
The IAA MOBILITY Metaverse Experience stages the attractions of the IAA Open Space as a city-wide event. A gamified digital experience tour, the GUIDED XR TOUR, connects all the hot spots of the IAA Open Space in downtown Munich and enhances them with various 3D sceneries: Here, a visit to IAA MOBILITY 2023 becomes an immersive experience, since visitors are immersed in the multimedia illusion of images and sounds. The tour ends at the Königsplatz. There, an interactive mixed reality space will be built to present exclusive brand stories and experiences in an extended reality exhibition gallery.