HERE has been a pioneer in mapping and location technology for 40 years. Today, HERE’s location platform is recognized as the most complete in the industry, powering location-based products, services and custom maps for organizations and enterprises across the globe. From autonomous driving and seamless logistics to new mobility experiences, HERE allows its partners and customers to innovate while retaining control over their data and safeguarding privacy. Find out how HERE is moving the world forward at here.com.
1. What key trends do you see currently shaping the development of your field?
We’re seeing major momentum around software-defined vehicles, AI-powered everything but also in the cockpit and in ADAS, and the integration of real-time location intelligence, and these are shaping not just how vehicles drive, but how they’re built, experienced, and connected within broader ecosystems.
2. How important is the IAA MOBILITY as a platform to drive forward innovative ideas and collaborations?
IAA MOBILITY is a vital platform for driving innovation and collaboration in the mobility sector, bringing together global decision-makers to exchange ideas, showcase breakthroughs, and spark new partnerships.
3. What practical applications and collaborations do you expect to be highlighted at the IAA MOBILITY?
At IAA MOBILITY, we’re excited to see how our customers and partners are showcasing their next-gen AI solutions and real-world applications. We also look forward to learning more about their challenges in this fast-moving automotive transformation to identify areas where HERE can support them to simplify, move faster and deliver more exciting innovations for their customers.
4. What projects will you like to showcase at the IAA MOBILITY?
Besides our own innovative portfolio of exciting products for the digital cabin and ADAS / AD systems in the vehicle we also look forward to presenting our vision for virtualized software development within the software-defined vehicle ecosystem, which will enable OEMs to speed up development, scale safer, smarter solutions, and enhance customer outcomes.
5. How can the IAA MOBILITY help make sustainable technologies and approaches accessible to a wider audience?
IAA MOBILITY provides a powerful platform for sharing best practices in sustainable mobility, allowing companies to learn from each other and bring diverse perspectives to a wider audience.
6. In what ways do you work with OEMs to accelerate the implementation of innovations in vehicles?
We offer ever more ready-made, yet highly configurable and extensible simplified software stacks that have location intelligence at their core. This saves OEMs a lot of cost and time they typically spend on integration that they can re-purpose on value added innovation and differentiation. HERE Technologies collaborates with OEMs across a broad spectrum throughout the digital cabin and ADAS / AD systems. We look forward to sharing more during our keynote speech on September 9!