5 Reasons Why Tech and Digital Companies Need to participate in IAA MOBILITY 2027

For tech companies, connecting with the right players in the mobility sector early on is more crucial than ever. Today, developing new mobility solutions requires a coordinated effort between OEMs, suppliers, software companies, infrastructure operators, and cities. Companies specializing in cloud computing, AI, connectivity, or data analytics get direct access to the people making the calls on future mobility solutions, platforms, and partnerships. Networking formats, the IAA Conference, and exclusive business events create additional opportunities for C-level exchange. Hardly any other event brings automakers, tech companies, startups, infrastructure providers, investors, and political decision-makers together on a single platform in this way.

Digital technologies are increasingly becoming a decisive competitive factor in the mobility industry. Today, cloud platforms, artificial intelligence, semiconductors, and software-defined vehicles form the foundation for connected vehicles and new mobility services.
At the IAA Summit, tech companies connect with OEMs, suppliers, mobility providers, and leaders from politics and business. IAA MOBILITY offers the perfect opportunity to position your company not just as a technology vendor, but as a strategic partner in a connected mobility ecosystem—making your role in the digital transformation of mobility highly visible.

IAA MOBILITY has established itself as the international hub where the automotive industry, tech companies, politics, and academia converge.

For tech companies, this opens new business development avenues ranging from pilot projects and strategic partnerships to investments and long-term collaborations. At the same time, investors gain access to innovative technologies and business models that will shape the future of mobility.

The real added value lies in the unique combination of a business platform and a mobility ecosystem. While traditional tech trade shows primarily facilitate networking within their own industry, IAA MOBILITY brings tech providers face-to-face with the very companies that deploy their solutions — from automakers and infrastructure operators to cities and mobility service providers. This exact connection turns the event into a platform for genuine business matchmaking rather than just product presentations.

Technology companies face a growing challenge to demonstrate the concrete benefits of their solutions. Today's customers don't just expect innovation; they look for clear use cases and measurable business value.

Through the various formats at the IAA Experience, IAA MOBILITY provides the ideal setting to demonstrate innovations in a real-world environment. Whether it's AI-driven data analysis, digital twins, smart traffic management, or connectivity solutions, companies can showcase their tech through concrete use cases and discuss live implementation projects directly with OEMs, infrastructure operators, or mobility providers.

This turns a technological innovation into a compelling business case, and a live product demonstration into tangible value for potential customers and partners.

Software-defined vehicles, artificial intelligence, and open software platforms are increasingly being developed within international tech communities and industry networks. For companies, it is therefore vital to engage with relevant players early on and make their solutions visible within these ecosystems.

Featuring the IAA Conference at the IAA Summit, IAA MOBILITY provides a dedicated space for dialogue between the automotive industry, tech companies, research, and politics. Here, companies can network with the minds driving the digital transformation of mobility, build new partnerships, and boost their visibility within the automotive tech ecosystem.

At the same time, IAA MOBILITY is committed to continuously expanding its role as the premier platform for exchange between the automotive and software worlds. Looking ahead, the event aims to further strengthen its dialogue with international tech communities and open-source initiatives to build out networking opportunities within the digital mobility ecosystem. As a result, IAA MOBILITY creates an environment where companies can connect with key tech communities early on and showcase their solutions within an international innovation network.