The goal of the event is to facilitate a professional exchange between representatives of the African and German automotive industries.

Participants will gain insights into current developments in individual African markets as well as initiatives aimed at diversifying value chains. The focus will be on the North African markets—Morocco, Tunisia, and Egypt—as well as topics related to raw material processing. The participation of a delegation of Moroccan suppliers also presents an opportunity to establish new business contacts.

The target audience includes representatives of OEMs, with a particular emphasis on representatives from small and medium-sized enterprises (SMEs), such as suppliers.

We look forward to engaging discussions, new partnerships, and to hearing from, among others, VDA President Hildegard Müller; Martina Biene, President of AAAM and Managing Director of Volkswagen Group Africa; and Victoria Backhaus-Jerling, CEO of AAAM.

More information about the program is available in the agenda. Zur In preparation for IAA Africa Day, Germany Trade & Invest has created a landing page with market information on various African markets. Learn more.