







Expert Event | IAA MOBILITY 2025
Safe, fast, innovative:
Why the Future of Vehicle Software Is Open
Why the Future of Vehicle Software Is Open
- Program 2025
- Expert events
- Safe, fast, innovative: Why the future of vehicle software is open
StartSeptember 11, 2025, 11:00 AM Time
EndSeptember 11, 2025, 1:00 PM Time
LocationInternational Congress Center Messe München, Room 13b
Experts from the automotive industry provide insights into a new initiative for cooperative software development aimed at enabling faster product cycles, increased safety, and an enhanced digital customer experience. With support from the German Association of the Automotive Industry (VDA), leading manufacturers, suppliers, and software companies in the automotive sector have agreed to a pre-competitive collaboration in software development based on open-source principles.
Topics
- Overview of the initiative for joint software development based on open source
- Examples of customer benefits through Software-Defined Vehicles
- Advantages of cooperative development and open standards
Speakers
- Magnus Östberg, Chief Software Officer Mercedes-Benz
- Henry Bzeih, Chief Software Officer Ampere (Renault Group)
- Chris Salzmann, VP Global Software -Strategy, -Platform, and -Factory, BMW
- Michael Plagge, VP Ecosystem Development, Eclipse
- Dr. Thomas Irawan, CEO, ETAS
- Dr. Marcus Bollig, Managing Director, Product and Value Creation, VDA
- Steve Marvin, Directeur R&D, PFA