Presentation of the “Company Car of the Year 2025” awards

The prestigious award for the best company vehicles in 17 categories is presented every two years by ETM Verlag, the trade magazine firmenauto, and the online platform firmenauto.de. The selection includes traditional vehicle segments ranging from minicars to luxury sedans, as well as electric vehicles, plug-in hybrids, and the best newcomers.

ETM Verlag has been presenting this award since 1999. It is considered a key indicator for the passenger car industry. The winners are chosen by an independent jury. The Company Car of the Year jury is made up of around 150 fleet experts, including fleet managers and selected professionals from independent service providers and leasing companies. The jury composition largely reflects the German fleet market. Together, these jury members represent companies with a combined fleet of approximately 175,000 passenger cars and vans (as of 2023).

Eligible for selection in each category are vehicle models that, according to the latest Dataforce analysis, are among the top sellers in corporate fleets. Across roughly 250 models, the experts choose both an overall winner and an import winner in each category. As such, the award serves as a strong indicator of the performance and quality of vehicles used in commercial operations.

With test drives, expert advice, industry insights, and background reports, the trade magazine firmenauto and the online platform firmenauto.de support fleet decision-makers in their daily business. Firmenauto.de is also one of the most widely read online portals in the passenger car fleet industry.