IAA MOBILITY 2025 | Main Stage
Unlocking the Full Potential of Software-Defined Vehicles
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Software-defined, AI-defined, user-centric — whatever you call it, the next-generation vehicle is already on the road. At IAA MOBILITY 2025, five leaders from across the automotive value chain came together to map the road to the software-defined era.
Hosted by Doug Bolduc, Managing Editor at Automotive News Europe, this panel explores the $1.2 trillion value-creation opportunity ahead of the industry, the make-buy-co-develop decisions every OEM now faces, the role of AI as a pillar of the SDV, and the hard questions on cybersecurity, standardization, and collaboration that will define who wins the next decade.
- Steve Basra — Head of Automotive, Google
- Dipti Vachani — Senior Vice President & General Manager Automotive Line of Business, Arm
- Jeff Chou — CEO & Founder, Sonatus
- Stefan Durach — Senior Vice President Connected Company Development, BMW Group
- Juergen Reers — Senior Managing Director, Global Lead Automotive & Mobility, Accenture
Main Stage
Hosted by Doug Bolduc, Managing Editor at Automotive News Europe