CEO-Keynote: Gürcan Karakas (Togg)

At IAA Conference 2025, Gürcan Karakaş, CEO of Togg, will take the stage to show how this “new challenger” is shaking up the traditional automotive industry. Togg is far more than just a carmaker—the company is building a holistic mobility ecosystem powered by user-centered technology, clean energy, and digital experiences.

In this keynote, Karakaş will outline Togg’s rapid rise to market leadership in Turkey, along with the company’s ambitious roadmap for expansion into Europe, starting with Germany. From the T10X and the brand-new T10F to the digital platform Trumore, it becomes clear how Togg is defining the future of “smart devices” on wheels.

The key highlights at a glance:

• The user-defined experience: Why Togg puts users’ needs ahead of the traditional logic of software-defined vehicles.
• Sustainable innovation: The “True Zero” initiative, with the goal of becoming climate-neutral by 2035.
• Expansion news: Official details on Togg’s market entry into Europe and Germany.
• Direct-to-customer sales: How the Trumore app is revolutionizing vehicle configuration, purchasing, and insurance.