1. What motivated you to participate in IAA MOBILITY 2025? And what do you expect from your participation?
IAA MOBILITY is one of the world’s most influential platforms for mobility, innovation, and future technologies. For Togg, participating in the 2025 edition marks a pivotal moment in our international journey.
With the German market launch of our all-electric SUV T10X and the global debut of our fastback model T10F, we are introducing more than just new vehicles. We are presenting a new vision of mobility – smart, electric, and sustainable.
Togg is built around a holistic ecosystem that brings together electric vehicles, smart energy solutions, digital platforms, and a seamless user experience. Our presence at IAA MOBILITY reflects our commitment to making this vision tangible – and to entering the European market with confidence, clarity and purpose.
Above all, we see the IAA as a place to connect: with users, partners, media, and the broader mobility community. We look forward to building lasting relationships and sparking conversations that will shape the road ahead – together.
2. Which mobility concept currently inspires you the most and why?
We work to identify needs that users are not yet aware of and develop solutions for them. When people think of autonomous driving, many imagine cars they can sleep in while giving up control, which makes them uneasy. In reality, we spend a lot of time in stop-and-go traffic in big cities, so we focus on providing autonomous features specifically for urban traffic conditions. In short, by being among users and listening to their needs, we can discover truly inspiring ideas.
3. What innovations in your field will most change the way we move around cities in the next five years?
The future of urban mobility is being shaped by three key forces – and we’re building Togg around all of them.
First, smart electric vehicles are becoming more than just environmentally responsible. They’re evolving into connected, digital living spaces that enhance everyday life through convenience, efficiency and seamless integration into users' personal ecosystems.
Second, digitization and connectivity are transforming vehicles into smart devices on wheels. Features like real-time navigation, personalized user interfaces, and over-the-air updates are redefining what users expect from mobility.
Third, clean and scalable energy solutions are enabling a more sustainable infrastructure. The combination of renewable energy, fast-charging networks, and battery innovation is accelerating mass adoption – and reshaping how we build cities around mobility.
We also believe user-centric ecosystems will make the biggest difference. At Togg, we’re integrating mobility, energy, and digital services through our open platform Trumore – and making these experiences accessible through one interface.
Through strategic partnerships and collaboration with over 80 startups, we’re constantly testing new solutions – not only to innovate faster, but to ensure that these innovations solve real-world challenges for real users.
In short: The next five years will belong to those who go beyond vehicles – and create ecosystems that are smart, seamless, and human-centered.
4. How do you promote the integration of different mobility forms to create a seamless and efficient transportation infrastructure?
We believe true mobility means more than moving from A to B – that’s why we’re building not just vehicles, but a connected mobility ecosystem.
With Trumore, our digital platform, users can plan routes, book services, and access real-time data – whether they’re driving, charging, or connecting to other forms of mobility. We’re also working with partners in public transit, energy, and tech to enable interoperability across systems. Our collaboration with Turkish Airlines, for example, allows users to earn Miles&Smiles points, linking digital mobility with air travel and lifestyle benefits.
Our goal is simple: to reduce complexity for users by integrating the physical and digital layers of mobility. The vehicle becomes part of a broader, intelligent infrastructure – not the endpoint, but a node in a much smarter network.
5. How do you see the role of public and private partnerships in promoting innovative mobility solutions?
Public-private partnerships are crucial in sectors where innovation is rapid, risks are high, and system integration is essential – mobility being a prime example. Togg’etheractor can address these challenges alone. Governments provide regulatory frameworks, long-term vision, and societal trust, while private companies contribute agility, technical innovation, and market-driven solutions. Togg’ether, they can reduce risks, align incentives, and build systems that benefit society as a whole. This model is particularly effective when emerging technologies intersect with public infrastructure, whether in transportation, energy, or digital connectivity. Coordinated efforts are required to implement solutions such as EV charging networks and interoperable data standards. At Togg, we have directly experienced the impact of such collaborations. For example, our charging subsidiary Trugo has established a fast-charging network of over 2,000 sockets across Türkiye, made possible through close cooperation with local authorities, national policymakers, and infrastructure providers.
Moreover, lasting innovation occurs when policy, technology, and market dynamics align. Governments create the frameworks and incentives that allow new technologies to scale, while private actors bring agility, users insight, and technological solutions. Together, they co-create the infrastructure, regulations, and standards needed to accelerate sustainable mobility. For us, this includes expanding charging infrastructure with national and local governments, integrating 5G and eSIM standards, and collaborating with public research institutions on future-proof technologies. As urban mobility becomes increasingly complex, we see these partnerships not as optional but as essential for ensuring that innovation remains inclusive, resilient, and grounded in real-world needs.
6. What are the biggest challenges you currently face in your segment, and how are you addressing them?
We cannot point to a single, specific challenge. Globally integrated industries and industrial countries often face similar cyclical challenges and work to solve them. We try to anticipate challenges before they arise and take preventive measures. For example, prior to the chip shortage in recent years, we took precautionary measures with our orders and designed our smart device using chips common in consumer electronics, so we avoided major problems.
7. How important is user experience to you, and how do you gather and integrate user feedback?
User experience is at the heart of everything we do. We’re building smart devices on wheels – and like any smart device, they must adapt to the needs, habits, and preferences of their users.
From day one, we’ve designed every element of our ecosystem with a user-centric mindset. We continuously gather feedback through our digital platform Trumore, from test drives, community interactions, and customer journeys. This data helps us refine everything – from interface design and driving features to service integration.
But we go one step further: we co-create. We involve users in early-stage testing, work closely with startups, and adapt based on real-world behavior. Because for us, innovation only makes sense if it improves real people’s lives.
8. Which essential future topic receives too little attention from the public?
This can be answered as environmental issues in general. The world needs to make more effort to live in a clean future. This topic should be discussed more widely, more actions should be taken, and regulators should also be more meticulous regarding environmental sustainability.
9. In which area of mobility do you see the greatest potential and where the greatest need for improvement?
We see the greatest potential in urban mobility and user-centric ecosystems where vehicles, energy, and digital services are seamlessly integrated. The area that still requires the most improvement is making city transportation more efficient, sustainable, and accessible. Through smart infrastructure, autonomous urban driving features, and the integration of connected digital services, we can reduce traffic congestion, lower emissions, and improve the daily experience of users.
10. IAA MOBILITY is the leading global mobility platform, bringing together innovators from all spectra of mobility. Who do you want to connect with this coming September and why?
We’re looking forward to connecting with a broad and diverse group: from forward-thinking users and media to global partners and potential collaborators.
Our goal is to build meaningful, long-term relationships that go beyond the exhibition floor. Whether it's mobility startups with bold ideas, energy providers working on smart infrastructure, or cities rethinking public space – we want to engage in open dialogue and explore synergies.
Togg is here to listen, learn, and contribute. Because shaping the future of mobility requires collective vision – and IAA is one of the rare places where all the right voices come together.
11. Which new innovations or products do you plan to present at IAA MOBILITY 2025?
At IAA MOBILITY 2025, we’re showcasing two major milestones:
The T10X, our smart electric SUV, marks its official entry into the German market. It embodies our vision of connected, user-centric mobility and lays the foundation for our broader European journey.
Alongside it, we’re unveiling the T10F fastback – a brand-new model making its global debut in Munich. With its streamlined design and cutting-edge technology, it adds a new dimension to our expanding portfolio.
Together, both models represent our holistic approach to sustainable, connected, and user-driven mobility.