Five Reasons Why Media Should Attend the IAA Summit at IAA MOBILITY 2025

On September 8, before the official opening on September 9, an exclusive press and media day will take place, reserved for accredited journalists and media representatives. This offers media the unique opportunity to witness world premieres and groundbreaking announcements, often in real-time. Automotive manufacturers, technology companies, bicycle makers, and mobility providers will use this day to introduce their latest innovations to a wide audience for the first time. Journalists will benefit from direct access to key news before they are made available to the general public. 

The IAA Summit attracts not only top leaders from the mobility sector but also high-ranking political figures. Journalists have the unique opportunity to speak with CEOs from leading corporations and political influencers. Whether through exclusive interviews or impromptu conversations, the IAA Summit offers an ideal environment for gaining in-depth insights into the future of the industry. 

From Tuesday to Friday, the IAA Conference will be the main focus, featuring international top speakers. Visionaries, CEOs from global leading companies, and experts from business, politics, and society will share their views on the most important developments in mobility. The panel discussions will cover key topics such as electric mobility, digitalization, autonomous driving, and sustainable mobility concepts. Media representatives can report firsthand and gather well-rounded background information for analysis and reporting. 

Another highlight is the official opening event on Tuesday, September 9, 2025, where leading politicians will meet with exhibitors and industry representatives. This is an excellent opportunity for media to follow the political decisions shaping the future of mobility and to obtain exclusive statements from key decision-makers. The political importance of IAA MOBILITY is evident in the strong presence of both national and international government representatives. 

The IAA Summit provides media with an ideal platform to establish themselves as leading sources on mobility topics. It offers opportunities to showcase expertise in networking sessions, discussion forums, and direct conversations with decision-makers. 

With high-profile panels and the presence of international corporate and industry leaders, the media will have the chance to position themselves strategically, forge new connections, and gain valuable insights firsthand. This allows them not only to report on the latest developments but also to actively engage in discussions and establish themselves as leading influencers within the mobility industry. The exclusive media presence at the Summit also enhances the credibility and reach of individual trade journalists, allowing them to profile themselves through in-depth reporting and thorough analyses. 

The IAA Summit at IAA MOBILITY 2025 provides media with an exclusive platform to report early on the latest industry developments, conduct high-level interviews, and establish themselves as key sources on mobility topics. With exclusive press appointments, direct access to decision-makers, and a high-caliber conference program, the Summit is a must-attend for media professionals seeking to deliver informed and current reporting.