Why CEOs Should Attend the IAA Summit at IAA MOBILITY 2025 ?

The Press Day at IAA MOBILITY on September 8 is an exclusive opportunity for CEOs of exhibiting companies to present their latest innovations and corporate strategies to a global audience. During exclusive press conferences and live demonstrations, CEOs can explain their vision for the future of mobility to hundreds of international journalists and relevant media. In addition to product innovations, executives can present corporate strategies, partnerships, and technological breakthroughs. This provides early positioning in the competitive landscape and builds trust with stakeholders and potential customers. The intense exchange with media representatives ensures increased media presence that extends well beyond the IAA Summit. 

IAA MOBILITY attracts media representatives from all over the world, including trade journalists, business publications, and global news agencies. CEOs have the chance to engage with leading media representatives in a professional environment, give interviews, and communicate their company’s strategy effectively. Media coverage of innovations, corporate strategies, and market movements at IAA MOBILITY 2025 will boost the global visibility of companies and provide industry professionals with the opportunity to learn about strategies and visions up close. 

The IAA Summit brings together an exceptionally high concentration of decision-makers from business and politics. CEOs have the chance to maintain existing customer relationships and initiate new strategic collaborations. Whether through bilateral talks, exclusive meetings, or informal exchange formats, the IAA Summit offers numerous opportunities to network with high-level industry players. Additionally, targeted networking events facilitate direct exchanges with potential business partners. Companies can explore synergies and build strategic alliances that will continue beyond the event. The IAA Summit is also the perfect place to stay informed about market trends, initiate new innovation partnerships, and promote cross-industry collaborations. CEOs have the chance to position themselves as central figures in the ongoing transformation and define long-term business strategies that will shape the mobility landscape of the future. 

IAA MOBILITY’s political relevance is immense: international delegations of high-ranking political figures, including ministers, government officials, and representatives of European institutions, will attend the event. They use the IAA Summit for official tours, expert talks, and exclusive meetings with company leadership. For CEOs, this provides a unique opportunity to engage directly with political decision-makers and discuss key issues related to regulatory frameworks and industry policy developments. Participation in political forums and panels also enables CEOs to represent their interests at the highest levels and actively influence future legislative changes. Direct access to the political elite allows CEOs to set valuable impulses and build sustainable relationships with political actors crucial for the mobility industry. The strong presence of international politics also amplifies media attention on companies seeking to position themselves as leaders in the industry, helping sharpen their public profile and solidify their role as trailblazers in the mobility sector. 

The IAA Conference offers CEOs a unique stage to appear as thought leaders in the industry. In keynotes, panel discussions, and expert roundtables, top executives share their visions for the future of mobility and outline long-term strategies for transforming the sector. Essential topics such as electric mobility, autonomous driving, digital connectivity, and sustainability are thoroughly analyzed and discussed. 

Attendees will have the opportunity not only to hear about the corporate strategies from CEOs but also to actively engage in debates about the future development of mobility. 

Additionally, through direct interaction with other decision-makers, new business models and disruptive technologies can be identified, which will be crucial for future company strategies. The reach of the IAA Summit further amplifies the public perception of the company’s vision and helps establish its brand as a long-term leader in the industry. 

The IAA Summit is therefore an indispensable event for CEOs looking to strategically position their companies, leverage global attention, and expand key political and economic networks.