IAA Formats

IAA Blue Lane

Test and experience

The Blue Lane at IAA MOBILITY is the world's longest test track. It connects the Summit with the varied, urban spaces of the Open Space in Munich. Here, interested parties can test and try out bicycles, e-bikes, micromobility offerings, autonomous driving vehicles and means of transportation above and below ground. Limitless, for all age groups, live. Even those that previously existed only as a concept. Put your innovations on the road, live and hands-on.

This is how you benefit from participating:

  • An interactive world of experience with a fun factor
  • Benefit from direct contact with young and young-at-heart consumer groups
  • Present your product highlights as a trendsetter of the first hour in the context of autonomous driving and innovative concepts
  • Build a long-term, emotional connection with mobility fans

This is how you can stage your company:

  • Use exhibition spaces and pre-built presentation solutions for your test products in the heart of the city or at the exhibition center
  • Present your brand logo along the test track
  • Offer new mobility services for the public and trade audience to try out
Interested?Become part of the IAA MOBILITY 2023.Learn more